Twitter Turning Into X Is Set to Kill Billions in Brand Value - BNN Bloomberg
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It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.

An estimated $4 to $20 billion in value, what is he thinking?

I enjoyed reading this tweet

Not gonna lie, that still felt a little dirty. But I already posted it to the internet and there’s no going backsies.

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