Twitter Turning Into X Is Set to Kill Billions in Brand Value - BNN Bloomberg
www.bnnbloomberg.ca
external-link
It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.

An estimated $4 to $20 billion in value, what is he thinking?

@aksdb@feddit.de
link
fedilink
English
4
edit-2
1Y

Could be a bias and/or coincidence. Due to all the shit in the world (partially due to COVID as well), the financial markets are quite troubled and much more unsteady than before. This also increased the pressure on a lot of previously growing companies who then suddenly had to change course and shrink again. Increasing prices and decreasing revenue while investors become more cautious means that a lot of these “startup”-kind-of-companies are suddenly in big trouble and enter survival mode.

People who were able to sell ideas to investors suddenly need to actually manage and become profitable. Stuff that worked without a real strategy (aside from shining for the investors) suddenly needs to stand on its own feet.

And they become a bit more brave since they hope they’d be overshsdowed by others. Like a line of professional cyclers defending each other against the wind coming from the front. If Mask would keep trending with X, many others would not get traction.

Create a post

A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.

Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.

Subcommunities on Beehaw:


This community’s icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

  • 1 user online
  • 59 users / day
  • 169 users / week
  • 619 users / month
  • 2.31K users / 6 months
  • 1 subscriber
  • 3.28K Posts
  • 67K Comments
  • Modlog