Twitter Turning Into X Is Set to Kill Billions in Brand Value - BNN Bloomberg
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It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.

An estimated $4 to $20 billion in value, what is he thinking?

So they passed the tests they set for capacity? Eh, not really impressed. Thanks though.

It was a capacity number set by LVCVA (the customer), but yeah. Not much else they can do yet since it’s a small system and events that take over the entire convention center are intermittent.

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