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Journalistic jargon: hed, dek, lede, nut graf/nutgraf
Yes, but it’s standard journalist speak and predates this article by a long time.
“Lede” I’ve heard because of the common expression “burying the lede.” You’re telling me “graf” is standard language for published articles?
And its unabbreviated form, “nut graf.” Like, it’s a legit thing. I mean…wow. Nut graf.