At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
I’m no expert but I think it’s the same reason ads are full of hot people: association. If you see an ad for a Baconator enough times next to a neo-Nazi spewing hate speech you’re going to start to link the two in your mind.
It’s gotta be this one. Marketing works partially with the subconscious and association. They want you to get a fuzzy feeling when you see their logo or a product of theirs in a (web) store. If you don’t get a fuzzy feeling, but you are reminded of the vile fascist shit you read while you saw their ad, you will avoid buying their product, even if you can’t quite put the finger on it.
But also a factor (for those that know) is that companies will pay for their ads to run to specific demographics of people based on the data that a advertising platform (Twitter, YouTube, Tinder, Facebook, etc) has gathered to determine specific things about you as a person.
It’s the whole concept behind targeted ads. You pay for eyes that will see it and are more likely to purchase your products due to that demographic data. Or at the very least, view your website for traffic that can be used to harvest more data about you so that it can be sold to other companies.
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I’m no expert but I think it’s the same reason ads are full of hot people: association. If you see an ad for a Baconator enough times next to a neo-Nazi spewing hate speech you’re going to start to link the two in your mind.
It’s gotta be this one. Marketing works partially with the subconscious and association. They want you to get a fuzzy feeling when you see their logo or a product of theirs in a (web) store. If you don’t get a fuzzy feeling, but you are reminded of the vile fascist shit you read while you saw their ad, you will avoid buying their product, even if you can’t quite put the finger on it.
I know I associate Neo-Nazis with Pigs… I wonder why.
Mmm. Delicious fascism. Greasy!
Yep it’s the association for sure
But also a factor (for those that know) is that companies will pay for their ads to run to specific demographics of people based on the data that a advertising platform (Twitter, YouTube, Tinder, Facebook, etc) has gathered to determine specific things about you as a person.
It’s the whole concept behind targeted ads. You pay for eyes that will see it and are more likely to purchase your products due to that demographic data. Or at the very least, view your website for traffic that can be used to harvest more data about you so that it can be sold to other companies.