At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
Everyone is influenced by ads but the tines you re you view as your choice. Immediate purchases aren’t the goal of most ads, it’s mainly uncaughous influence for the next time you have to choose between a few products!
That’s easy: never make unconscious purchase decisions. Consciously set a list of what you want, and follow it. If you know what you want, there is very rarely more than one product that comes closer to meeting the requirements, whether they be objectively measurable, more abstract like quality and trust, or as simple as price. Generally sellers try to find a distinguishing niche, and stick to it.
Of course this requires knowing and caring about what you’re purchasing. If you have enough money to just go by “ooh, shiny!”, then sure, ads can have an influence.
That’s not the issue, the less you care about the ad itself the more likely you are to process it’s message subcaughously and we simply don’t have the energy actively observe all the ads we are bombarded with…
Subconscious messages are irrelevant if you make your purchase decisions consciously.
“Do you like to drive?”… they can show me beautiful landscapes with nice music and end it with the car maker’s logo all they want, I’m not going to buy a car because I saw the ad, it smells nice, or “has USB”; those are irrelevant parameters that get cut off by my conscious list.
How about those fun fun sweets, foods, whatever, kids like so much these days? I was a kid once, I know I didn’t like all the stuff advertised on TV.
Want to sell me some insurance, telephony, banking, or any other kind of subscription? Good luck showing me people having fun, vacationing or scoring a date, I’m still going to get an online comparator, tick off the things I don’t like, and then compare it to the results of another one or two. Even better luck trying to robocall me; “No, thank you, I’m not interested”, talk to the hand ✋, number blocked.
Same for food (what’s the nutritional list, expiry date, and price/quantity?), hardware (is it the cheapest option meeting my requirements? how easy is it to repair?), clothing (no, I don’t care about being a billboard for your brand), and so on.
If you don’t think you have the bandwidth to watch ads consciously, there are ad blockers for that. For all the rest, there is spending some more time the first time you are about to buy a product you haven’t before.
I copy pasted that because I have two basically identical arguments rn, just wanted to add that I do have a ad blocker but that doesn’t work everywhere ads are shown, especially IRL…
It’s not about smart or stupid, ads use various mechanisms to manipulate you and noone is completely immune to them, when you spend your money it’s too late already because you have bias no matter how slight it is and once you are presented with two idendically good products that bias starts to show. Here is a great German video on the topic, I don’t know if the subtitles are usable but it’s far too big and complex to explain in a single comment and I don’t care to try rn: https://www.youtube.com/watch?v=etkeGVNRVYA
The goal of ads isn’t obviouse because it’s subconscious influence on you that often shows up ages after you actually watched the ad. It’s not a “buy now” but rather produce E.g. good feelings around a brand or product by showing you feelgood content and the less you care about the actual ad the more likely you are to ultimately fall for it. The by far biggest issue is that you won’t notice once you fall for it tho because you just made a choice between multiple products and the influence only showed up subconsciously rather than “I noticed that in a ad” which is why they still work, everybody likes to think they are the exception it doesn’t work on but that’s not how exceptions work!
you just made a choice between multiple products and the influence only showed up subconsciously
If you think you have the money to afford buying things on a whim, sure.
everybody likes to think they are the exception it doesn’t work on but that’s not how exceptions work
I don’t think I’m an exception, I think there are plenty of people who think about how they spend their money. I also think there are a lot of people who don’t. Y’know, with 8 billion people out there, if the split was 50:50, there would still be 4 billion that could be swayed by ads… and I wouldn’t be an exception in not being one of them.
It’s not about smart or stupid, ads use various mechanisms to manipulate you and noone is completely immune to them, when you spend your money it’s too late already because you have bias no matter how slight it is and once you are presented with two idendically good products that bias starts to show. Here is a great German video on the topic, I don’t know if the subtitles are usable but it’s far too big and complex to explain in a single comment and I don’t care to try rn: https://www.youtube.com/watch?v=etkeGVNRVYA
Where did I say it was? Different people are allowed to think in different ways, live their lives however they want, and take their decisions on a whim… or not.
ads use various mechanisms to manipulate you
Fun fact, I used to work in ad design for some time, pretty sure I know the basics.
I can even tell you a trade secret: when an ad for product A convinces 20% of the people to buy it instead of product B, while the rest buy them at random… the ad is a huge success! Now 60% of people are buying product A, with a market share 50% larger than the competition! It means you can increase markups 200% or more and still have revenue soar even as most people switch to product B.
Here is a great German video on the topic
That video keeps talking about the input (ad watching) effect with a mindless output (product selection) action.
I keep telling you the input effect is irrelevant when the output action is not mindless… none of which has anything to do with whether an ad “works” or not.
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Where by “people”, we mean “individuals with so little critical thinking, that they might get influenced by an ad”.
Well, that’s why. Companies don’t want easily influenciable people to associate their brand with something they’re likely to view as negative.
Everyone is influenced by ads but the tines you re you view as your choice. Immediate purchases aren’t the goal of most ads, it’s mainly uncaughous influence for the next time you have to choose between a few products!
That’s easy: never make unconscious purchase decisions. Consciously set a list of what you want, and follow it. If you know what you want, there is very rarely more than one product that comes closer to meeting the requirements, whether they be objectively measurable, more abstract like quality and trust, or as simple as price. Generally sellers try to find a distinguishing niche, and stick to it.
Of course this requires knowing and caring about what you’re purchasing. If you have enough money to just go by “ooh, shiny!”, then sure, ads can have an influence.
Oh yeah what could be easier? Just stop making unconscious decisions!
That’s not the issue, the less you care about the ad itself the more likely you are to process it’s message subcaughously and we simply don’t have the energy actively observe all the ads we are bombarded with…
Subconscious messages are irrelevant if you make your purchase decisions consciously.
“Do you like to drive?”… they can show me beautiful landscapes with nice music and end it with the car maker’s logo all they want, I’m not going to buy a car because I saw the ad, it smells nice, or “has USB”; those are irrelevant parameters that get cut off by my conscious list.
How about those fun fun sweets, foods, whatever, kids like so much these days? I was a kid once, I know I didn’t like all the stuff advertised on TV.
Want to sell me some insurance, telephony, banking, or any other kind of subscription? Good luck showing me people having fun, vacationing or scoring a date, I’m still going to get an online comparator, tick off the things I don’t like, and then compare it to the results of another one or two. Even better luck trying to robocall me; “No, thank you, I’m not interested”, talk to the hand ✋, number blocked.
Same for food (what’s the nutritional list, expiry date, and price/quantity?), hardware (is it the cheapest option meeting my requirements? how easy is it to repair?), clothing (no, I don’t care about being a billboard for your brand), and so on.
If you don’t think you have the bandwidth to watch ads consciously, there are ad blockers for that. For all the rest, there is spending some more time the first time you are about to buy a product you haven’t before.
I copy pasted that because I have two basically identical arguments rn, just wanted to add that I do have a ad blocker but that doesn’t work everywhere ads are shown, especially IRL…
It’s not about smart or stupid, ads use various mechanisms to manipulate you and noone is completely immune to them, when you spend your money it’s too late already because you have bias no matter how slight it is and once you are presented with two idendically good products that bias starts to show. Here is a great German video on the topic, I don’t know if the subtitles are usable but it’s far too big and complex to explain in a single comment and I don’t care to try rn: https://www.youtube.com/watch?v=etkeGVNRVYA
You seem to have them both with me, so no need 😉
I am tickled fucking pink to see someone unironically advocating for living life free of the shackles of the unconscious. I’m dying 😂
Missing a spot while wiping your ass, is unconscious. Crossing the street without watching for traffic, is suicidal.
You tell me which shackles are you free of.
Not the influence of my unconscious on my decisions, that’s for sure.
Yes, but how do you become aware of product you consciously want?
The unconscious is a myth anyway. Freud was a well-known Nazi, as anyone who’s not an unhinged right-winger already knows.
We’re making sense here guys. Let’s keep this discussion going. This is really coherent stuff.
By concatenating words describing concepts I’d like to have together. For example:
…and so on. Just use your imagination.
Just not the unconscious parts of your imagination. Keep it on the straight and barrow here people.
No offense but you really need to proofread your post. We can’t understand what you’re trying to say.
Damn, another total fuckup, you are probably right!
It’s alright, it happens. What were you saying?
The goal of ads isn’t obviouse because it’s subconscious influence on you that often shows up ages after you actually watched the ad. It’s not a “buy now” but rather produce E.g. good feelings around a brand or product by showing you feelgood content and the less you care about the actual ad the more likely you are to ultimately fall for it. The by far biggest issue is that you won’t notice once you fall for it tho because you just made a choice between multiple products and the influence only showed up subconsciously rather than “I noticed that in a ad” which is why they still work, everybody likes to think they are the exception it doesn’t work on but that’s not how exceptions work!
If you think you have the money to afford buying things on a whim, sure.
I don’t think I’m an exception, I think there are plenty of people who think about how they spend their money. I also think there are a lot of people who don’t. Y’know, with 8 billion people out there, if the split was 50:50, there would still be 4 billion that could be swayed by ads… and I wouldn’t be an exception in not being one of them.
It’s not about smart or stupid, ads use various mechanisms to manipulate you and noone is completely immune to them, when you spend your money it’s too late already because you have bias no matter how slight it is and once you are presented with two idendically good products that bias starts to show. Here is a great German video on the topic, I don’t know if the subtitles are usable but it’s far too big and complex to explain in a single comment and I don’t care to try rn: https://www.youtube.com/watch?v=etkeGVNRVYA
Where did I say it was? Different people are allowed to think in different ways, live their lives however they want, and take their decisions on a whim… or not.
Fun fact, I used to work in ad design for some time, pretty sure I know the basics.
I can even tell you a trade secret: when an ad for product A convinces 20% of the people to buy it instead of product B, while the rest buy them at random… the ad is a huge success! Now 60% of people are buying product A, with a market share 50% larger than the competition! It means you can increase markups 200% or more and still have revenue soar even as most people switch to product B.
That video keeps talking about the input (ad watching) effect with a mindless output (product selection) action.
I keep telling you the input effect is irrelevant when the output action is not mindless… none of which has anything to do with whether an ad “works” or not.