Unity: We have to charge for every install because we only see totals. Also Unity: We can tell which install is which, so you won’t be overcharged.
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It’s also possible that they can’t track new installs either.
FAQ:
Which is some kind of weird nebulous BS.
They’re not saying their engine phones home and/or collects data from end-user devices. With the associated data protection nightmares.
Oof. This is corporate lingo for “we’ll pull a number out of our ass and charge the dev accordingly”. “Proprietary data model” makes it clear they intend to remain conveniently (for them) opaque about it.