Opinion: It's really not a good sign
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The pricing Reddit is charging is obscene and would mean that Apollo would be forced to pay $20 million per year to keep the app running. Other popular third-party apps would have to pay similarly outrageous costs. It’s clearly a blatant attempt to run them off Reddit so the site can force users to use its first-party app instead.

It’s nice to see an article which finally states the obvious truth–that Reddit wants the third party apps to die so they can have a captive audience to advertise to.

It’s not just that. If I’m accessing all of my reddit content through the app developers api pull requests they can’t track what I’m doing except for when I comment/post/vote. They can’t tell how long I spend on the site, where I’m scrolling, what I’m looking at, nothing. All of those API pulls are through the developers account, not mine.

So not only am I not looking at their ads, I’m also not giving them any information on what I’m doing at all, so they can’t really give that information to their advertising partners.

Then of course they don’t have the ability to send me random alerts on my phone to pull me back into their app.

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