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Factorio is in the minority IMO. My experience has been that indie games will often, say that they probablely wont do sales as a way to engourage purchases during beta and then a bit after release when there are potential financial benefits on the line they do sales anyway. I am totally not speaking from first hand experience /s.
Unless they’ve got an instant breakaway hit (which not even Factorio was), they’ll see a ho-hum launch week in terms of purchases and an almost complete flat-line beyond that. Consumers are trained to wait for the sale. And so if they want to eat and have a roof over their head, there’s only one option left. It’s a vicious cycle, and very few are in a position to try to break it.