Exclusive Data: Twitter Is Shrinking Under Elon Musk
www.bigtechnology.com
external-link
Twitter's lost 13% of its daily app users and its rebrand has failed. But those remaining on still engaged, according to new data from Apptopia. Threads, meanwhile, is a nonfactor.

The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

Out of curiosity, can I ask what it was that made mastodon click?

I had two or three goes before realising that choosing the right instance can give you an engaging “local” feed. That seems dramatically less important on lemmy though.

Cyrus Draegur
link
fedilink
English
31Y

i’m not so sure it was even my local feed that got me feeling like i belonged, really; more that I started reflexively defaulting to the federated feed and found it to be much more lively. Perhaps it was actually the changes brought on by time. Perhaps it was because twitter is rotting like a forgotten corpse in a warm, damp room and all the smart people who actually give a shit finally all started to say “fuck this” and enough of a critical mass has finally accumulated in federated services for them to affect its overall feel. I definitely see content from technically minded, creative, motivated people more on mastodon than i EVER did on twitter, but especially now. Twitter now is just … sad, and it reminds me that I have a better place that I’d enjoy visiting more.

Create a post

A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.

Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.

Subcommunities on Beehaw:


This community’s icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

  • 1 user online
  • 56 users / day
  • 167 users / week
  • 618 users / month
  • 2.31K users / 6 months
  • 1 subscriber
  • 3.28K Posts
  • 67K Comments
  • Modlog