Exclusive Data: Twitter Is Shrinking Under Elon Musk
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Twitter's lost 13% of its daily app users and its rebrand has failed. But those remaining on still engaged, according to new data from Apptopia. Threads, meanwhile, is a nonfactor.

The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

i am afraid that consensus among general population increasingly is “words mean exactly what you want them to mean at any given moment”. welcome to post-factual age.

Nah, language has always been in flux. We’re not going to become babbling morons any time soon. I mean, we even have writing now so we can save up a definition to adopt or reject later; that’s fairly new in human history.

What is a bit different is that we have to talk about a lot of things that didn’t exist a generation ago, but that’s only a matter of quantity. Every branch of the Indo-European language family adopted it’s own term for iron when it arrived, for example, so I’m sure we’ll settle on some sort of consistent English terminology for different kinds of platforms. We’re just not there yet, as the replies I got show.

yeah, no.

the person who wrote “look at me, i am so cool, i am not using social networks” on a social network didn’t do that because they would be confused by new technology that didn’t exist generation ago, they did that because it worked for narrative they tried to present. and unfortunately it is more and more common and it is not a problem related to technology, just look at any political discussion.

so while what you said is true, it is not very relevant to the discussed problem.

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