The EU knows fines of ‘up to’ 4% of revenue for privacy violations, which means the company still gets to keep 96% of whatever it’s made by breaking the law. The fine should be a minimum of 50%, plus jail time for the managers responsible. Any punishment that does not make the shareholders cry with fury is too low and will do nothing to change the situation.
I’m well aware of the difference (see my other posts). But it still means that even with the maximum fine, a revenue of 100 billion is still a revenue of 96 billion. Even with an unrealistically low profit margin of 10% it was still worth it to them.
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The EU knows fines of ‘up to’ 4% of revenue for privacy violations, which means the company still gets to keep 96% of whatever it’s made by breaking the law. The fine should be a minimum of 50%, plus jail time for the managers responsible. Any punishment that does not make the shareholders cry with fury is too low and will do nothing to change the situation.
No, they don’t get to keep 96%. It is revenue, not profit. That is a big difference.
I’m well aware of the difference (see my other posts). But it still means that even with the maximum fine, a revenue of 100 billion is still a revenue of 96 billion. Even with an unrealistically low profit margin of 10% it was still worth it to them.