From the (middle of the) story: The reason CES was so packed with random “AI”-branded products was that sticking those two letters to a new company is seen as something of a talisman, a ritual to bring back the (VC) rainy season.
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The author is the host of Behind the Bastards, and produced a pair of episodes to accompany the article on the same subject: https://pca.st/episode/96a1d3d1-7966-412b-bc8b-492c817b9f93
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