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There are a few other legitimate applications. Architects can offer people a 1st person view of a designed building. There are already companies that let people do VR walkthrough of homes they’re considering buying rather than in person open houses (I think this started in the pandemic).
These things have value but they’re niche applications that can be done with any VR headset.
With this headset’s personalized design, it would probably be uncomfortable for a lot of people to wear one that wasn’t made for them. I’m sure Apple never considered what a shame it would be for each person to have to buy their own…
Either way, other headsets would likely be better for these retail style use cases.