This is one of the more scathing pieces to come out on Ars about Reddit. As the site did not respond to inquiries, all that was available to report on was profoundly negative statements that Advance is unlikely to enjoy seeing.
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I kind of doubt they expect it to make that much of a difference in whether people stay. Rather, I suspect it’s mainly an attempt to make a buck selling overvalued shares, and maybe drive up their stock price a bit in the process. They can also try and spin it as a gift, which they clearly are already.
It’s actually a pretty good evil idea.
And their target is specifically people who likely can’t think about Reddit, the company, objectively because being on Reddit, the website, is such a large part of their personality.