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My understanding is that you didn’t see your career advance in Google if you maintained an existing product, only if you launched new ones. So, there is an internal bias in development teams to create new products while not keeping them around.
In some cases, this would encourage Google developers to relaunch products rather than improve existing products.
All those closings and new launches also helps with reducing that pesky user base, get burnt a few times by Google and Microsoft looks much better.