Verge editor laments the perverse incentives of SEO rankings.
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It’s not clear from your post whether you’ve read the article. In case you haven’t, it’s not really about printers.
I mean it is but it isn’t. I think Nilay wanted to get the Verge back at the top of the search engine results but also wanted to make a point about why he had to do it. It’s funny because it’s really 2 paragraphs about it and then the rest of it is a normal article about the best printer lol. And the fun Gemini thing thrown in.