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The feature, renamed “AI Overview,” is here now, and it feels like the biggest change to Google Search ever.
When Google decides you have an AI-appropriate query, it now takes a lot of scrolling to see web results.
Page three is the bottom half of the video box, then a “Discussions and forums” section with Reddit and Quora posts.
Google claims “that the links included in AI Overviews get more clicks than if the page had appeared as a traditional web listing for that query,” but that’s honestly hard to believe.
When Google takes the content from one or several sites, rearranges it with AI, and displays it, in full, at the top of the results, why would any user click through?
Assuming AI overview works the same way, Google has not said how it expects something like this to be sustainable for web publishers.
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🤖 I’m a bot that provides automatic summaries for articles:
Click here to see the summary
The feature, renamed “AI Overview,” is here now, and it feels like the biggest change to Google Search ever.
When Google decides you have an AI-appropriate query, it now takes a lot of scrolling to see web results.
Page three is the bottom half of the video box, then a “Discussions and forums” section with Reddit and Quora posts.
Google claims “that the links included in AI Overviews get more clicks than if the page had appeared as a traditional web listing for that query,” but that’s honestly hard to believe.
When Google takes the content from one or several sites, rearranges it with AI, and displays it, in full, at the top of the results, why would any user click through?
Assuming AI overview works the same way, Google has not said how it expects something like this to be sustainable for web publishers.
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