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The owner of a pizza restaurant in the US has discovered the DoorDash delivery app has been selling his food cheaper than he does - while still paying him full price for orders.
Content strategist Ranjan Roy blogged about the anonymous restaurateur, who is his friend - he later named the business, which has outlets in Manhattan and Topeka, Kansas, US.
Mr Roy said he first heard about the situation in March 2019, when his friend started receiving complaints about deliveries, even though his outlets did not deliver.
At that point , he discovered he had been added to DoorDash - and noticed it was charging a lower price for one of his premium pizzas.
The next time, the restaurant prepared his friend’s order by boxing up the pizza base without any toppings, maximising the “profit” from the mismatched prices.
"Third-party delivery platforms, as they’ve been built, just seem like the wrong model, but instead of testing, failing, and evolving, they’ve been subsidised into market dominance.
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🤖 I’m a bot that provides automatic summaries for articles:
Click here to see the summary
The owner of a pizza restaurant in the US has discovered the DoorDash delivery app has been selling his food cheaper than he does - while still paying him full price for orders.
Content strategist Ranjan Roy blogged about the anonymous restaurateur, who is his friend - he later named the business, which has outlets in Manhattan and Topeka, Kansas, US.
Mr Roy said he first heard about the situation in March 2019, when his friend started receiving complaints about deliveries, even though his outlets did not deliver.
At that point , he discovered he had been added to DoorDash - and noticed it was charging a lower price for one of his premium pizzas.
The next time, the restaurant prepared his friend’s order by boxing up the pizza base without any toppings, maximising the “profit” from the mismatched prices.
"Third-party delivery platforms, as they’ve been built, just seem like the wrong model, but instead of testing, failing, and evolving, they’ve been subsidised into market dominance.
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