From video gaming to card games and stuff in between, if it’s gaming you can probably discuss it here!
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I guess they don’t want to a) split the user base of similar games, b) force people into buying new stuff from new game, c) can’t or don’t want to maintain multiple live service games at the same time. These are guesses by me, not saying its the case here or always the case, just giving a few ideas why this could happen.
I think you’re right on all three accounts.
It does, however, become very finite solution in the scenario that the new game flops. It’s having two baskets, putting all your eggs in one and burning the other. So now their entire income is dependent on that one metaphorical basket carrying the weight.