The blogging platform Medium is facing an influx of AI-generated content. CEO Tony Stubblebine says it “doesn’t matter” as long as nobody reads it.

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Earlier this year, WIRED asked AI detection startup Pangram Labs to analyze Medium. It took a sampling of 274,466 recent posts over a six week period and estimated that over 47 percent were likely AI-generated. “This is a couple orders of magnitude more than what I see on the rest of the internet,” says Pangram CEO Max Spero. (The company’s analysis of one day of global news sites this summer found 7 percent as likely AI-generated.)

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Shitty tech opinions were flooding Medium before, so it’s not much of a difference.

I think the difference is scale. Before it was x% of humanity making shitting opinions where x < 100. Now it’s x% of humanity+AI, where x is, say, 100,000% of humanity. I don’t think we’re currently equipped to separate the wheat from that much chaff.

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