Twitter Turning Into X Is Set to Kill Billions in Brand Value - BNN Bloomberg
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It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.

An estimated $4 to $20 billion in value, what is he thinking?

@SSUPII@sopuli.xyz
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I have read here on Lemmy someone claim this is all political and just 4D chess to own the libs.

I don’t doubt the political part, but I find it really hard to interpret anything being done as something that will return any sort of value to Elon and not just make the investors he relies on to stay mega-rich to lose complete faith in him. Plus, his Twitter purchase is tied up financially with his other companies, so ruining it is very likely to have knock-on effects.

ETA: I mean the investors of his other, actually successful companies.

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