WSJ News Exclusive | Elon Musk’s Rebranded Twitter Cuts Ad Prices
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The social-media site X is offering hefty discounts to lure back ad dollars
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X also warned advertisers that beginning Aug. 7, brands’ accounts will lose their verification—a gold check mark that indicates their account truly represents their brand—if they haven’t spent at least $1,000 on ads in the previous 30 days or $6,000 on ads in the previous 180 days, according to the email.

Wow, he just can’t stop making verification more useless. I’d expect that most brands would respond to this by not using Twitter (oops, ‘X’) any longer.

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So now he’s a thug. Basically, Elon is telling companies to pay him protection money, otherwise something might “happen” to their brand.

I hope a big client tells him, publicly, that he can fuck off.

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At the very least, one could view it as charging a very high membership fee for brands… $1,000 a month.

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