I’m not gonna join in the discussion, but if you cite numbers, please don’t link to the advertising website of the company itself. They have a strong interest in cherry picking the data to make positive claims.
These companies are the only ones with access to those stats. Nobody else has it. The alternative here is to not cite stats at all. If you think the stats are wrong you can go find alternative source and post it here.
If they do not give researchers access to the data, then I can guarantee you they are cherry picking their results. A research paper in a reputable journal would be easy publicity and create a lot of trust in the public.
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I’m not gonna join in the discussion, but if you cite numbers, please don’t link to the advertising website of the company itself. They have a strong interest in cherry picking the data to make positive claims.
These companies are the only ones with access to those stats. Nobody else has it. The alternative here is to not cite stats at all. If you think the stats are wrong you can go find alternative source and post it here.
If they do not give researchers access to the data, then I can guarantee you they are cherry picking their results. A research paper in a reputable journal would be easy publicity and create a lot of trust in the public.