Was just watching Raxx’s video where I first heard this.

Sunk cost fallacy is hard to see happening in a game where each season resets your characters

Not with money, but time and effort.

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Yes that’s also what I’m talking about
Your previous characters aren’t important anymore, it’s a fresh start all the time. On each new season there has been 0 previous time and effort investment

You have on the game as a whole, though. Mechanics, strategies, locations, weapons, lore, maybe friendships with other players. Hard to leave all that behind.

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