Microsoft’s internal documents reveal gaming targets.

It’s not clear what happened with the Sega acquisition and whether Nadella ultimately approved talks. But in a Microsoft internal April 2021 merger review document, Sega was still listed as a key target. Microsoft had identified key areas for acquisitions in PC, mobile, and console across different markets, and Sega, Bungie, Zynga, and IO Interactive were part of a number of companies Microsoft was seriously looking at acquiring.

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Microsoft out here treating studios like most of us treat new games on Steam. Acquire them and then never do anything with them.

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See also Gaming’s sister community Tabletop Gaming.


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