NBC News reports that data from Sensor Tower and Similarweb indicates that the newly released social media platform from Meta has seen a drop off in attention from users. Sensor Tower Data suggests that on Tuesday and Wednesday, daily active users dropped 20% from Saturday while time spent on the platform fell 50% from 20 minutes to 10 minutes. Similarweb’s data reportedly paints a picture equally as grim as daily active users dropped 25% from a peak on July 7 to Monday, while time spent on the app dropped over 50% from 20 minutes to 8 minutes.
at scale they can probably eat this, but i think it was telling even on launch day they only managed an average of about three posts per registered user. that’s a level of engagement we’re at, and we have a higher barrier for entry (and probably more entropic drop-off) than they do. the trend is not great for Threads, despite the bungling going on with Twitter and BlueSky, and Mastodon acting as a distant third-wheel
Twitter had the Arab Spring as this odd formative event, where it suddenly became a source of news information. I think it’s really hard to know how Twitter would have developed without that.
Yeah, according to two third party companies that have no idea data to back up their claims. Journalists need to stop blindly believing these companies, they’re pseudo ads. But yes engagements probably have dropped that totally normal
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I’m done with corporate platforms
at scale they can probably eat this, but i think it was telling even on launch day they only managed an average of about three posts per registered user. that’s a level of engagement we’re at, and we have a higher barrier for entry (and probably more entropic drop-off) than they do. the trend is not great for Threads, despite the bungling going on with Twitter and BlueSky, and Mastodon acting as a distant third-wheel
It will grow over time no doubt. At a guess, twitter was the same in the beginning
Twitter had the Arab Spring as this odd formative event, where it suddenly became a source of news information. I think it’s really hard to know how Twitter would have developed without that.
I don’t even know what is going on in there since you need to app to even see anything , and there’s no way I’m downloading threads on my phone.
Yeah, according to two third party companies that have no idea data to back up their claims. Journalists need to stop blindly believing these companies, they’re pseudo ads. But yes engagements probably have dropped that totally normal