“I don’t think there’s any version of this that would have gone down a whole lot differently than what happened,” Riccitiello said. “It is a massively transformational change to our business model.”
But, he acknowledged, “I think we could have done a lot of things a lot better.”
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That’s because they still think it’s a good idea, they just thought that they could get away with it
He says so right in the article: