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I’m not sure the comparison is quite apt, I’m not familiar with any independent food delivery services beyond just asking your buddy to grab some snacks on the way over for a hangout or something.
But I am vaguely familiar with the idea of loss-leading and think its despicable. If no regulation is ever going stand in the way of practices, then knowing they’re being exploited by folks like pizza dude makes me feel a bit better, at least.
In some ways, loss leading can be done in more or less ethical ways. For instance, a small mom n pop hardware loss leading on lumbar or hammers and taking a reasonable profit on ten penny nails. Or something, maybe a better example is the Costco 1.50 all beef foot-long dog and soda but their memberships are reasonable profit for those who would go often enough and buy enough to make it worth it. It’s late and I’m tired, I hope you get the general gist. But yes, doordash is just double-dipping on the sleazy. And maybe loss leading isn’t ever acceptable, but I’m simply unaware/haven’t thought of reasons that make it so. I’m willing to hear any argument against any of it, though.