TLDR: Yaccarino was brought in to smooth over corporate relations between Twitter and its advertisers, who are naturally trepidatious of Musk’s unpredictability and capriciousness. Her efforts have been frustrated because of, well…Musk’s unpredictability and capriciousness, the latest example of which are the bizarre tweet view limits that have largely broken the website in various ways.
I’m convinced that Musk is involved in some kind of Brewster’s Millions situation with Twitter.
I also feel sorry for the CEO (well, not really) as they’re clearly being set up as a scapegoat for the inevitable failure that Musk’s erratic and short-sighted behaviour will cause.
Thanks for bringing me this into attention. I had no idea who she was beyond “the new CEO of Twitter who has to clean up after El Musko”. Though I did have a feeling that, to be in that position at this moment, she might not be squeaky clean ideologically.
Kind of like accepting to receive an award from the Bigot Convention, or something. You only go if you agree with them.
For what it’s worth, I think the attempt to scapegoat a woman is going to fail—everyone’s been blaming Musk and will probably continue to. I’ve never heard of Linda Yaccarino before this article, let alone blamed her for Twitter problems.
Yes, I think it only works when the person trying to get away with the mess stays put in the shadows. El Musko cannot stay quiet or out of sight for 5 minutes, let alone a few months.
Elon is like a parent sending their kid on stage to perform for a talent show, except he can’t stop coming up on stage to fix up with the costume or to tell the kid something or announce something stupid on the mic.
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TLDR: Yaccarino was brought in to smooth over corporate relations between Twitter and its advertisers, who are naturally trepidatious of Musk’s unpredictability and capriciousness. Her efforts have been frustrated because of, well…Musk’s unpredictability and capriciousness, the latest example of which are the bizarre tweet view limits that have largely broken the website in various ways.
I’m convinced that Musk is involved in some kind of Brewster’s Millions situation with Twitter.
I also feel sorry for the CEO (well, not really) as they’re clearly being set up as a scapegoat for the inevitable failure that Musk’s erratic and short-sighted behaviour will cause.
She’s apparently a MAGA supporter, so I have no sympathy.
Wasn’t there a name for this? Putting a woman in charge to take the blame as a company implodes? “Crystal” something?
Ah, so we can expect Musk’s version of Tay at some point. Yikes.
Glass Cliff, but Linda Yaccarino is also the person who likes and follow far right accounts, so I’m not giving her a free pass.
Thanks for bringing me this into attention. I had no idea who she was beyond “the new CEO of Twitter who has to clean up after El Musko”. Though I did have a feeling that, to be in that position at this moment, she might not be squeaky clean ideologically.
Kind of like accepting to receive an award from the Bigot Convention, or something. You only go if you agree with them.
Glass cliff?
For what it’s worth, I think the attempt to scapegoat a woman is going to fail—everyone’s been blaming Musk and will probably continue to. I’ve never heard of Linda Yaccarino before this article, let alone blamed her for Twitter problems.
Yes, I think it only works when the person trying to get away with the mess stays put in the shadows. El Musko cannot stay quiet or out of sight for 5 minutes, let alone a few months.
Elon is like a parent sending their kid on stage to perform for a talent show, except he can’t stop coming up on stage to fix up with the costume or to tell the kid something or announce something stupid on the mic.