Every user they lose they’ll replace with 10 bots.
This isn’t about longterm thinking, this is a push to control how many “users” they can put on their IPO docs. Steve and the current board (VC monies) are going to cash out and what happens to Reddit after the IPO is the least of their worries.
Every fewer third-party app is one fewer datum that they are lying about the number of real, fleshy users. This has nothing to do with AI training or APIs or anything but legitimizing bot activity to pump up the numbers.
Facebook and google have been selling ad “impressions” to people of questionable realness for decades at this point.
They have something else in common: Bots.
And then there’s one more thing in common: they get paid for bot activity just the same as organic activity so they’re incentivized to under-report the problem.
Before the IPO happens, they have to rid themselves of third-party clients so that the app store numbers can’t be extrapolated to verify site-wide user activity.
It’s just that they have no idea how to answer the question