Brands fed up with the instability at Twitter may flock to Meta's new offering

Brands fed up with the instability at Twitter may flock to Meta’s new offering

Archive link

“Threads”? Like the horrifying 1984 WWIII film? Sort of apropos…

lixus98
link
fedilink
9
edit-2
1Y

Meta’s incursion in the fediverse might cause very bad effects, there’s nothing preventing them from spitting ads from their new platform to all other platforms compatible with it.
I really hope that if we come to that, admins will defederate immediately.

Eisenhowever
link
fedilink
91Y

Nah admins/owners of instances are gonna get paid to stay

lixus98
link
fedilink
61Y

This is what I fear the most tbh

FaceDeer
link
fedilink
81Y

Then those instances will get defederated right along with Meta itself.

Ultimately, there’s very little friction for users when it comes to choosing which instance they want to “view” the Fediverse from, so if some of them are ad-laden and others are not they’ll gravitate to the non-ad-laden ones. This will be especially easy once account migration features get implemented.

That is true, the nature of the fediverse does mean that you won’t have to interact with fedbook’s server if you don’t want to.

Hellsadvocate
link
fedilink
5
edit-2
1Y

Yeah this is the thing about the fediverse. As long as you can defederate there will always be an instance willing to provide that niche

Dusty
link
fedilink
221Y

Zuckerberg’s company is already courting celebrities and influencers to test the app.

Even if it was someone other than Zuckerberg doing this, reading this bit would immediately turn me off to the platform.

I guess I’m old enough to have gone through they heyday of the internet at an impressionable time in my life, but I have zero time for influencers or opinions by celebrities on literally anything.

You’re not the audience they’re looking for.

gk99
link
fedilink
111Y

Yes they are. Facebook’s audience is as many people as possible, because their business is advertising based on collected data. They would ideally want literally everyone on the platform, but this is the real world and lowest common denominator makes more sense from a business standpoint.

Edit: Getting celebrities and influencers on-board is basically a requirement to get the average person to care, because they’re not on the platform to follow other average people.

Clairvoidance
link
fedilink
3
edit-2
1Y

Advertisers are likely to be much more willing to bank their ad dollars with Zuckerberg than smaller rivals.

I’m fine with any most thing that shows you cannot enable harm-to-discourse as much as Musk has. I would sooner them come to Zuckerberg than crawling back to Twitter because it didn’t have an alternative. Twitter is very much a walking corpse right now, but something else coming along to snatch the could-be advertisers secure that it can stay in its fucking pit. (unless various sus governments still somehow see use in keeping it propped up)

It really sucks that the only thing they can think of to monetize their platform is --advertising--

Clairvoidance
link
fedilink
1
edit-2
1Y

Well I think it’s kinda hard to imagine a free service that doesn’t do either data collection or advertising (read: you are the product), with advertising it makes sense through being a more openly a field that has a lot of money circulating around it, and while I don’t think the average person cares about data collection to the point where they’ll ignore products that do it, it at least serves as bad publicity

The only other viable model I can personally think of is subscriptions, I find it hard to imagine that only forcing big corporations to pay to use your service, or that having it be donationbased would work with the amount of manpower and serverspace these products from within Silicon Valley typically host when they need a lot of money every month until they stop existing

All of the automotive forums I ever used did make their money from advertising, BUT it was relevant advertising. Either it was sponsored by a vendor that specialized in that platform (ipdusa.com) or outright owned by a vendor (modernperformance.com)

These vendors also sold products that the users inherently wanted to buy and discuss. It was a symbiotic relationship. The discussion forum facilitated the business by allowing users to discuss their interest in an automotive platform.

I believe this is why the LTT platform still exists as well.

@beefcat@beehaw.org
link
fedilink
2
edit-2
1Y

That is easier to do when your community covers some particular niche. That effectively does the ad targeting for you. An auto parts store knows that most people in a forum about car repair might actually be interested in their product.

It’s harder with a more general purpose community like Facebook or Twitter. Most people on these platforms probably have no interest in auto parts. A good chunk of them might not even own cars at all. Initially, this meant that impressions sold in these spaces were dirt cheap, because they so rarely converted into clicks. This is where data collection comes in, because it allows your advertisers to actually narrow the focus of their ad campaigns to users that might actually be relevant. And the more data Facebook has on its users, the more detailed and effective these campaigns can become.

They’re going to quickly realize they’re already reaching that audience via Facebook; the people using this service will be the same people.

They might keep those users more engaged with this new app though. The Twitter format might be more successful for facilitating outrage and arguments than the Facebook format is.

And more engagement means more adverts shown and thus more revenue.

0xtero
link
fedilink
281Y

Rich business dudes threatening other rich business dudes with… business.

There’s not much “technology” in there.

Whirlgirl9
link
fedilink
21Y

Technology forums used to be a place to chat about cool new technology, now it’s just people complaining about what FAANG did today

zuck my tongue is kinda funny though

Interesting that Twitter is becoming more of a walled garden and the biggest walled garden is looking to create a lesser walled garden.

maat
link
fedilink
91Y

The fact that instagram users can migrate their accounts to Threads (presumably with very little configuration) is huge. I don’t feel like it would impact this side of the internet as much but twitter could look like a very different place a year from now. Doubt they’ll be trying to federate.

I never thought I’d say this but Zuckerberg is the lesser of two evils. I don’t necessarily hope Threads is a huge success, but I will be quietly happy if it manages to drive the final nail into Twitter’s coffin just to teach the Muskrat a lesson.

Anyone who uses that platform is an absolute fucking zucker.

I would rather not have Zuckerberg controlling more social platforms, but at the same time I really want Musk to crash and burn.

Why not both? ¯\_(ツ)_/¯

andrew
link
fedilink
221Y

Create a post

A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.

Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.

Subcommunities on Beehaw:


This community’s icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

  • 1 user online
  • 144 users / day
  • 275 users / week
  • 709 users / month
  • 2.87K users / 6 months
  • 1 subscriber
  • 3.11K Posts
  • 65.1K Comments
  • Modlog