If you get a message from someone you never matched with on Tinder, it’s not a glitch — it’s part of the app’s expensive new subscription plan that it teased earlier this year, which allows “power users” to send unsolicited messages to non-matches for the small fee of $499 per month.
That landscape, in fact, is largely populated by apps owned by Tinder’s parent company: as Bloomberg notes, Match Group Inc. not only owns the popular swiping app, but also Match.com, OKCupid, Hinge, and The League.
Match Group CEO Bernard Kim referred to Tinder’s subscriptions as “low-hanging fruit” meant to compete with other, pricier services, though that was before this $6,000-per-year tier dropped.
A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.
Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.
Subcommunities on Beehaw:
This community’s icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.
Enshittification at its finest.
That’s half my rent
Every time I see something about tinder it’s just worse and worse. why would I want to use it?
You wouldn’t, but that’s fine with Match Group: JP Morgan[1] are loving this new monetization strategy. If they think they can get more money out of their users they will, the experience and usefulness of their app be damned. Very similar to aggressively monetized mobile games, but extra icky since they’re monetizing human relationships.
I’m sure other investment firms are pleased as well, but JP Morgan was the firm mentioned in the article ↩︎
It’s the most used dating app. Logically people think that if a dating app has a lot of users, their chances of finding matches are higher. But it’s rigged.
It was good for a while, but yeah, they need to make money somehow and I guess that’s how they decided to do it. This one will definitely backfire. The last thing anyone wants is getting dick pics from a sad sack who pays $500/Mo for that privilege. Women are going to leave in droves.
That’s fine. For every woman who leaves, 10 more bots will join, and they’ll appreciate the extra attention!
pretty sure you can’t send images on tinder
The ladies will be so impressed with just how much 8 is equal to D!
Imagine spending 500$/Month to harass people on a dating app. That’s creepy and sad.
WTF??? Monetized sexual harassment?!?!
What is even parody anymore?
Wait until you hear how other dating services used to work
Surely this is just validating SA and misogyny.
You have it wrong OP, Tinder has become official in its online pimp status. Those who have been using Tinder to sell sex are the ones most likely to be charged.
This is going scare away regular people and especially women pretty fast.
$500 per month?? At that point just go to a prostitute a few times a month. The people paying for this are stupid, but on the other hand it’s super sad that Tinder even made this subscription. They know some desperate people are going to subscribe.
I don’t know what the going rate is but I assume that if you just want a throw you could probably get a mid tier prostitute almost once a week for that price.
This sound like a sex worker is a car or something.
Probably 3 times a month for in a western country. If you are in a long term relationship that is probably around the same amount of times you are getting laid.
The problem is that the people that would pay 500 to tinder are not the kind of people capable of a long term relationship. Even their fleshlights pray for manufacturing defects so they can get out of long term service.
This is such a disgusting way to think about relationships, I don’t wonder why people are lonely.
Three times a month for a long term relationship seems really low to me. Over a decade married and ~3-5x a week.
https://www.nbcnews.com/better/health/how-often-do-happiest-couples-have-sex-it-s-less-ncna828491
Once a week or so is the average. I’m at about the same amount of time in a relationship as you and we’re about once a week. Personally I feel like sex is nice but it takes time and effort and I’m not always in the mood to spend time pleasing someone else (and I’m not going to initiate unless I’m willing to do that). I could see myself having sex a little bit more often if I had a better work-life balance where I felt less pressed for time. This gets me thinking that I should check in with my partner about this topic though!
It isn’t ideal but working 5 days a week on opposite schedules once a week is minimum and one week there is a natural occurence that makes one of us feel not super into sexy times.
Whoever thought about this idea is a freaking GENIUS.
Per month?? That’s crazy.
Can you really put a price on harassment?
Why pay $500 a month to get blocked? You can get ghosted for free already
This thread is full of people laughing at people who would pay for this, but I actually kinda empathize.
I got REALLY lucky and met my now fiancee on a dating app. It took about 2 years of trying to meet her, and in that time ithink I had maybe 5-7 dates. ALL of those were on OKCupid, back when it let you message people without matching. I am not the most good looking person, but I could get a good first impression through a message.
Tinder though? It killed my self confidence when I used it. I never got a single date from tinder. It is designed tonot get you dates, unless you’re SUPER attractive, especially if you’re a man. A lot of it is that there are so many more men on dating apps than women, I know that objectively. But it SUCKS when you’re actively looking for a partner and swiping every single day to either never get matches or get matches who are bots.
For a lot of guys like me being able to get a good first message in feels like the only chance, and if you’re seriously looking and starting to feel desperate (and these apps are designed to make you feel desperate) then dropping $500 for a month of being able to get a shot may not actually seem crazy.
These apps have designed a “dating economy” around themselves that tells people that they are not attractive or a desirable partner if they aren’t getting matches, then deliberately tailored their algorithms to manipulate people into coming back every day for a chance to meet someone. It’s slot machines, but with romantic relationships, and it convinces people that dating is like gambling. And these apps want you to feel like they are the only way to date, and if you’re not “winning” and getting dates they make it clear that it’s YOUR fault, and if you drop a little money you’ll get some matches.
Yes, some creeps will pay for this to send dick pics, but I think most people who will pay forthis are actually desperate and convinced that it’s their only chance at getting a date. It’s disgusting these apps are allowed to do what they have done. And I say all of that as someone who won the damn slot machine jackpot and came out with a long term partner.
I personally think these apps are doing some serious harm to our society and need to be regulated but that’s a different discussion
I used to use OKCupid, and it was so much better than Tinder. Unfortunately, Tinder’s success changed the game and it seems like all the dating sites follow its general form now. On old OKC people would write freaking novels in their bios, in addition to answering hundreds of questions. On Tinder, if you have even two complete sentences in your profile, you’re an outlier. It’s an explicitly, aggressively shallow platform.
I don’t think the old message-anyone method scales well, though. Dating sites are far more popular today than they were back when I used OKC. And even back then, every woman I knew who used it turned off notifications because it was overwhelming.
They all follow that general form because the same company (Match Group) bought all of the different dating sites and changed them to the form that makes them the most money.
I totally forgot about spark.com, or was it thespark.com?
Back in the early 2000 area if I recall correctly. I spent way too much time answering questions on there in my college computer lab, then suddenly they added dating.
On Tinder it would not be in the same context that what you experienced. In OKCupid it’s part of the rules that you can send messages without a match. So people are OK (I guess) with it. On Tinder it’s going to come as unexpected and unwelcome. You will start with a disadvantage. Unless the woman is only interested in money (if you can spend $500/month on an app then you are probably among the wealthier half of the population).
I agree, but that just makes this even scummier on Tinder’s part. The people who own and make the app know that, they’re doing this anyway. So they’re targeting people who are already desperate and lonely, and giving them what they will inevitably see as a “lifeline” which actually may make their chances worse.
Oh, it most definitely is scummy. It’s no news that Tinder does not care about people well-beings. Actually, they want you to get stuck to the platform as long as you can; if everyone was finding their partner after a week their platform would not be profitable anymore.
I had a similar thought. While I agree with the chorus that this is creepy AF and I in no way condone it, as a man who had to wade through these garbage dating apps to, fortunately, meet a long term partner I can attest to the profound sense of loneliness they cause. When I think back on it I can honestly see why some might consider this.
These apps suck, but in today’s world they aren’t always optional. My specific situation was living somewhere new at the beginning of the pandemic. It wasn’t really possible to meet people organically.
Edit: spelling
I’m finding out from this that it’s owned by the same company but Hinge has a better formula for that kind of thing. You comment on an aspect of their profile (a picture, their response to a prompt, etc) and that gets sent to them. Then they can reply (which triggers a “match”) or not. You can also send likes without a comment but obviously that won’t be as effective.
In my experience, it’s both. I’m watching a friend of mine go on the apps and she got over 2000 likes (I’m not even exaggerating) in a week. When she sorts through those she first reacts to the main photo, and then looks at their job, and the rest of the profile.
So in order to get matches as a guy, you need to have your life together with a stable job, an interesting personality you can somehow convey in a profile, and good enough looks for that to matter.
I never used dating apps in my life, so just a short question: Is Tinder only about looks? Or could you also be successful if you have a good job or house or something like that? Do people look at the profiles or do they select only from pictures?
In my experience (I’m a few years out of date with how the app works now, keep that in mind) it’s like 90% looks. You CAN build up a profile, but IIRC only the first sentence of it shows up on your picture. A person has to see your picture and that tagline, be curious enough to actually go to your profile before swiping, then read your profile if they’re going to use it to judge you on.
Most of the people I know who used tinder, myself included, didn’t really do that much. We just swiped based on looks, and if someone was borderline then we looked at the profile to make a decision. But that was pretty rare, most people it was a pretty clear yes/no based on looks.
The apps is designed to encourage that behavior. When I used it profiles were REALLY not being encouraged, IDK if that has changed (I would guess it hasn’t).
Is that wrong, though? Would you go on a date with someone you can’t stand looking in the face? There is no amount of profile that could make me swipe “yes” on a duckface, someone who clearly spends half their day at the gym, an over the top sport team’s fan, a photo of a cloud, or a close-up of some ass/tits.
Looks and context of a self-selected picture tell a lot about a person, and how they want to be seen.
That’s why I pay for the $1000 a month “ultra supreme user” tier which doesn’t allow me to get blocked!
If I can just tell her how awesome my penis is she’ll fall madly in love! Right now she has no idea!
Only for the dick pic to contain a sad lifeless husk of a genital, complete with a strange bend to it.
@UrLogicFails Some of that money should go to the people being messaged without their consent. 😅 JK. That’s the direction they seem to be going.
Next step: Charging you money if you DON’T want to hear from someone you haven’t matched with.
!remindme 1 year
aww hell ya!!!