… the Court finds the FTC has not shown a likelihood it will prevail on its claim this particular vertical merger in this specific industry may substantially lessen competition. To the contrary, the record evidence points to more consumer access to Call of Duty and other Activision content. The motion for a preliminary injunction is therefore DENIED.
On one hand this just means further consolidation of an already oligopolic industry.
On the other hand, Activision is a terrible company run by a terrible man, so it’s not like things could get much worse.
To be honest, this is why I’ve been of two minds regarding the whole thing.
ActivisionBlizzard needs a complete structural change. That’s not going to happen without someone else acquiring them, which they were seeking out themselves.
That it’s Microsoft who did that kind of sucks, but if not them, it probably would have just been someone like Embracer who’s also currently consolidating a lot of IP. Tencent is another option.
If Sony acquired them, it would have led to the same fight, only it’d be Microsoft complaining.
I understand why Microsoft is probably one of the worse options here, due to Game Pass and having their own console, but I don’t think there was ever going to be a good outcome for everyone here. It was ActBlizz who wanted to sell and it was never going to be a cheap acquisition.
Some other deal would have gone through (and be challenged), and I think people would still have issues with it regarding their market share.
I think to many of us, Microsoft is definitely the best option for someone buying Activision/Blizzard. They have been willing to give new life to old IP, they have given purchased studios freedom and support to follow their projects and take the time needed, they bring games to both PC and console and now many more platforms with Cloud Gaming, and they have a generally professional work culture.
Despite not pirating PC games due to not wanting to risk viruses I am very invested in the cracking scene, since they lead to positive outcomes of some companies removing DRM earlier if a crack comes out. Used to be they’d just be left in indefinitely. Thank you pirates.
I still don’t understand all the people who are cheering this on. Why is consolidation of the industry a good thing. Is it really just because you want the games on gamepass?
Edit: in retrospect, I do agree I would be happy to see the leadership be ousted from acti-blizz. Since the merger is happening, I may as well see the good in it (if they are indeed getting ousted, that remains to be seen). I do think it is a worrying trend overall though
Seriously though? They bought Bethesda and look what they’re doing there. Now they get to add another massive developer as if they weren’t already ridiculously huge? This monopoly stuff has to end. I don’t just mean gaming either. Like 5 companies control our entire food supply. There can only be one internet provider in any area. It’s insane.
This is the inevitable conclusion to free-market based economies. The market will pick winners, and those winners will then have a capital advantage over all new entrants, allowing them to outcompete anyone they want, and to use their size to control the market at large. It’s literally built into the system. The attempts at reform we try are rolled back eventually, and we end up in the same place again. Ma Bell broke up, and for a while we had competition across the industry and innovation. Eventually, market leaders were picked, and we end up where we are now, with few options, and little difference between the ones we have.
Can I ask why? Microsoft has a monetary incentive to push the games to other platforms wherever possible. Yeah they may hold a few back (see Starfield) to try and sell consoles but I don’t expect them to withhold all. There were some interesting articles that this deal is more about the mobile gaming (King) rather than COD or other AB games.
As an Xbox and Nintendo owner I feel Sony/Nintendo have done more harm to the industry by reinforcing exclusives (both times and complete) than Microsoft. Wouldn’t it be in Microsoft’s right to do what the market leaders are doing and take advantage of exclusives to try and gain market share back? We also saw with testimony/discovery during the trial that Sony would often say one thing publicly and another internally. I think Sony only opposed this cause they wanted to stoke the fire of fandoms.
Exactly. Sony have spent years leveraging their market leading position to further put them in the lead via paying to keep content and games off Xbox. Their market position is their strength and they leverage it. Microsoft’s strength is their financial power, and they’re now finally leveraging it. Sony need to be pulled back to the pack and pulled in line with their anti-consumer practices. The more market share and dominance they get the worse they get for consumers, as they’ve shown many times.
Sony has the superior hardware, and superior first party titles. Sony has often financed some third party development which keeps things playstation exclusives, but to my knowledge this has always been new IP not existing sequels like Microsoft has done in previous generations.
No console has had superior hardware since 1992. The release of the IBM VGA and Gravis UltraSound sealed the superiority of the PC, a title it has held ever since.
The only time Sony’s ever had stronger hardware was PS3, which was a dumpsterfire that never even ended in a profit. PS1 < NS4. PS2 < GCN. PS4 < Xbox One (by a small margin). PS5 < Xbox Series X.
The only thing they have to their name is a bit of code made for their platform and not others, and the opportunity to buy a $700 headset that’s outclassed by a standalone $400 headset.
The best thing that ever happened to Sony was a) Nintendo using cartridges to solidify FF as a PS franchise, and b) Sega marketing Nintendo as “for kids” back in the 90s, a stereotype they’ve never been able to get away from.
As for Starfield, it’s a Bethesda game. Even if it weren’t exclusive to Microsoft platforms, you’d still be seriously missing out if you played it on anything other than PC. Bethesda games without mods, like sundaes without toppings, just aren’t complete.
I think everyone saying market consolidation is bad is missing the point for this particular one.
This isn’t Google buying and killing another product. This isn’t AT&T buying and merging something. This is the failed company Activision that bought Blizzard and tarnished its name and branding once again being sold off.
What’s more, this is (effectively) the death of Activision. The bane on gaming since it first started mouthing syllables to the words “corporate profits”.
I can only really see this as a good thing from pretty much any angle you try to look at it from. The fact that the only thing all the comments here have to say is that “consolidation bad” should be very telling. I’m no fan of Microsoft, but they generally let departments have a vision and execute them. They seem to have less awful stories than most tech cultures, so one would imagine that going from managers who don’t care or are actively participating in hazing you to a place where you are given the space to foster your creative ideas… I’m gonna say this consolidation is probably a good thing if only because of the small chance that the workplace culture changes. In regards to the company, there may even finally be a litany of IP have a chance of seeing the light of day again!
Time will tell of course but I’d say all you need to do is read the timeline. The last decade has been nothing but awful actions from Blizzard leading up to the buyout, ranging from people doing multiple different boycotts against them for Blitzchang to their now parent company Activision just going full 1970. Microsoft will never be a golden pinnacle of perfection but they haven’t been fostering workplaces where people feel fear and have their freaking bodily fluids stolen.
I guess I’ll put it this way. Would you rather have the execs behind CoD and WoW or would you rather have the execs behind Halo and Starfield?
Both suck but one is clearly trying to allow space for heart to exist while having lots of skeletons and decomposing corpses in the closet while the other is whipping its junk out and rubbing it in your face while laughing about making skeletons… too much? lol
I don’t see this as a bad thing but it’s also not a great thing. It’s like watching one village-crushing giant team up with another village-crushing giant because one of the giants isn’t crushing enough villages to be healthy. So they will now crush villages together in hopes both can eat a lot better.
It’s like aww, they found family… But also they’ll probably crush us at noon so there is that.
The same execs that bought the company already half way through development of Starfield, and rather than delivering anything new or of value, only wanted to make sure it was extinguished on other systems?
As for “execs behind Halo,” the less said the better. I’ve never seen a series driven so hard into the ground.
It’s almost certainly a positive to see Bobby Kotick (boy do I struggle to maintain this site’s cardinal rule as far as he goes ) losing influence in the “AAA” games industry; but it’s not good to see MS buying every studio they can get hold of. Both these things can be true simultaneously.
My biggest concern with MS’s rampant acquisition spree is what happens when there’a an economic downturn (as already seems to be the near future); will those newly acquired studio be subject to the corporate euphemism that is dOWnSiZiNg? How many working on moderately niche titles will be out of a job and their work indefinitely shelved?
I like the use of the ‘publisher’ qualifier so that there can’t be talk of the numerous studios Sony has acquired over the years that only produce games for Playstation.
The same execs that bought the company already half way through development of Starfield, and rather than delivering anything new or of value, only wanted to make sure it was extinguished on other systems?
Sony were reportedly in talks to purchase full exclusivity of Starfield, so can’t blame MS.
Okay there… And before thay Sony was trying to lock Starfield away on their side so what’s your point? The current market is driven by exclusives thanks very much to Sony and Nintendo.
I would argue there’s a huge difference between, say, one year of timed exclusivity for one game, versus buying an entire publisher and making every single one of their future games exclusive.
On the flip side those who really dislike hardware locks requiring specific devices to run games would see a console only exclusive a bigger concern.
Since viewed from PCs it isn’t just a Microsoft game, but one that can be played on Linux with Proton and possibly MacOS with their game porting toolkit with various different hardware configurations as opposed to a locked down proprietary one.
Once Sony shows a much bigger effort to embrace open hardware options as opposed to trying to funnel people to their proprietary one with unknown status of future ports I will be less wary of their attempts at acquisitions. And well Nintendo never will.
Forza. That’s it. They weren’t behind Fable, they weren’t behind gears of war, they weren’t behind halo. Microsoft has nothing to show here. Every developer they’ve bought in the past has turned out nothing special afterward, just sequels of diminishing quality.
Yeah, this is like watching two bad parents fight for custody of a child. Microsoft is ab-so-lutely going to limit the reach and quality of this game off their own system. They might fulfill the letter, but their intentions are clear.
It does (on the website – if you’re using an app, that’s on your app creator). OP simply hasn’t replied to any comments in the thread yet. Last I saw, kbin was missing the OP indicator, but that shouldn’t affect you on beehaw.
Normally, I would not be happy about this, but this is the exception. Even as a Mac gamer (and please don’t at me - I have had decades of sass coming from the PC community. Let me enjoy my platform. I get what I need) this is a win. Activision was always poison for Blizzard. At the bare minimum, Microsoft will enforce corporate HR standards - may not be awesome standards, but it’s a lot better than Activision turning a blind eye. And it’s in Microsoft’s best interest to support native Mac development where it exists (and while I don’t see Blizzard ramping up their Mac dev team to previous (if meager) levels, I expect that the games I enjoy will continue to work fine on my machine, which is a modest ask.
I mean, if Microsoft bent over backwards to prop up Apple in those dark days (and you could have concussed me with a feather when Gates announced MS was investing in Apple IIRC on stage during an Apple keynote) they’ll support other platforms.
Should all gaming fall under several big umbrellas? No. But getting the Activision Board and C-suite out of the “day to day” of studio development can’t hurt.
From what I’ve heard, Blizzard’s C-suite and company culture was already poison before Activision. I’m not sure Microsoft will care about much more than getting a profit out of the deal.
Apples and oranges. Those were created as Playstation exclusives, not an existing property potentially made exclusive years after the fact. Decades later, Mario games are still almost entirely Nintendo-only. That’s the comparison for God of War, not Call of Duty.
It’s still an example of why some prefer Microsoft, since Sony and Nintendo are still very much in the business of pushing people towards using proprietary hardware. Even Linux and Mac users benefit from a game coming out to PC versus console only or a delayed PC release despite no native port with improvements in proton and Mac’s Game Porting tool.
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On one hand this just means further consolidation of an already oligopolic industry. On the other hand, Activision is a terrible company run by a terrible man, so it’s not like things could get much worse.
To be honest, this is why I’ve been of two minds regarding the whole thing.
ActivisionBlizzard needs a complete structural change. That’s not going to happen without someone else acquiring them, which they were seeking out themselves.
That it’s Microsoft who did that kind of sucks, but if not them, it probably would have just been someone like Embracer who’s also currently consolidating a lot of IP. Tencent is another option.
If Sony acquired them, it would have led to the same fight, only it’d be Microsoft complaining.
I understand why Microsoft is probably one of the worse options here, due to Game Pass and having their own console, but I don’t think there was ever going to be a good outcome for everyone here. It was ActBlizz who wanted to sell and it was never going to be a cheap acquisition.
Some other deal would have gone through (and be challenged), and I think people would still have issues with it regarding their market share.
I think to many of us, Microsoft is definitely the best option for someone buying Activision/Blizzard. They have been willing to give new life to old IP, they have given purchased studios freedom and support to follow their projects and take the time needed, they bring games to both PC and console and now many more platforms with Cloud Gaming, and they have a generally professional work culture.
It’s not really about Activision being bought though, it’s about Microsoft buying them.
The consolidation of the gaming industry will be just another tale of oligopoly in a capitalist society I guess. Yaaay.
We’re heading towards the balkanization of all digital content, DRM is the method they will use to enforce their rule.
Piracy isn’t just moral at this stage, you’re obligated to participate as a means to resist.
Despite not pirating PC games due to not wanting to risk viruses I am very invested in the cracking scene, since they lead to positive outcomes of some companies removing DRM earlier if a crack comes out. Used to be they’d just be left in indefinitely. Thank you pirates.
I still don’t understand all the people who are cheering this on. Why is consolidation of the industry a good thing. Is it really just because you want the games on gamepass?
Edit: in retrospect, I do agree I would be happy to see the leadership be ousted from acti-blizz. Since the merger is happening, I may as well see the good in it (if they are indeed getting ousted, that remains to be seen). I do think it is a worrying trend overall though
Seriously though? They bought Bethesda and look what they’re doing there. Now they get to add another massive developer as if they weren’t already ridiculously huge? This monopoly stuff has to end. I don’t just mean gaming either. Like 5 companies control our entire food supply. There can only be one internet provider in any area. It’s insane.
What did Microsoft do with Bethesda?
Bought them and made their games Microsoft exclusives.
Let’s be honest. Bethesda games have always been PC exclusives. All other platforms got an unfinished beta and PC got the real game.
Oligopoly, not monopoly. Monopoly implies there’s just 1 company. In gaming there is far from one company.
This is the inevitable conclusion to free-market based economies. The market will pick winners, and those winners will then have a capital advantage over all new entrants, allowing them to outcompete anyone they want, and to use their size to control the market at large. It’s literally built into the system. The attempts at reform we try are rolled back eventually, and we end up in the same place again. Ma Bell broke up, and for a while we had competition across the industry and innovation. Eventually, market leaders were picked, and we end up where we are now, with few options, and little difference between the ones we have.
As primarily a Playstation and Nintendo gamer, I think this acquisition is going to be 99% bad news for me. Oh well.
Can I ask why? Microsoft has a monetary incentive to push the games to other platforms wherever possible. Yeah they may hold a few back (see Starfield) to try and sell consoles but I don’t expect them to withhold all. There were some interesting articles that this deal is more about the mobile gaming (King) rather than COD or other AB games.
As an Xbox and Nintendo owner I feel Sony/Nintendo have done more harm to the industry by reinforcing exclusives (both times and complete) than Microsoft. Wouldn’t it be in Microsoft’s right to do what the market leaders are doing and take advantage of exclusives to try and gain market share back? We also saw with testimony/discovery during the trial that Sony would often say one thing publicly and another internally. I think Sony only opposed this cause they wanted to stoke the fire of fandoms.
Exactly. Sony have spent years leveraging their market leading position to further put them in the lead via paying to keep content and games off Xbox. Their market position is their strength and they leverage it. Microsoft’s strength is their financial power, and they’re now finally leveraging it. Sony need to be pulled back to the pack and pulled in line with their anti-consumer practices. The more market share and dominance they get the worse they get for consumers, as they’ve shown many times.
Sony has the superior hardware, and superior first party titles. Sony has often financed some third party development which keeps things playstation exclusives, but to my knowledge this has always been new IP not existing sequels like Microsoft has done in previous generations.
No console has had superior hardware since 1992. The release of the IBM VGA and Gravis UltraSound sealed the superiority of the PC, a title it has held ever since.
The only time Sony’s ever had stronger hardware was PS3, which was a dumpsterfire that never even ended in a profit. PS1 < NS4. PS2 < GCN. PS4 < Xbox One (by a small margin). PS5 < Xbox Series X.
The only thing they have to their name is a bit of code made for their platform and not others, and the opportunity to buy a $700 headset that’s outclassed by a standalone $400 headset.
The best thing that ever happened to Sony was a) Nintendo using cartridges to solidify FF as a PS franchise, and b) Sega marketing Nintendo as “for kids” back in the 90s, a stereotype they’ve never been able to get away from.
That is however, with the caveat that all Xbox games have to run on Series S as well.
And nearly all PS5 games have to run on PS4. I fail to see your point.
It’s ActiBlizz. You aren’t missing much.
As for Starfield, it’s a Bethesda game. Even if it weren’t exclusive to Microsoft platforms, you’d still be seriously missing out if you played it on anything other than PC. Bethesda games without mods, like sundaes without toppings, just aren’t complete.
I think everyone saying market consolidation is bad is missing the point for this particular one.
This isn’t Google buying and killing another product. This isn’t AT&T buying and merging something. This is the failed company Activision that bought Blizzard and tarnished its name and branding once again being sold off.
What’s more, this is (effectively) the death of Activision. The bane on gaming since it first started mouthing syllables to the words “corporate profits”.
I can only really see this as a good thing from pretty much any angle you try to look at it from. The fact that the only thing all the comments here have to say is that “consolidation bad” should be very telling. I’m no fan of Microsoft, but they generally let departments have a vision and execute them. They seem to have less awful stories than most tech cultures, so one would imagine that going from managers who don’t care or are actively participating in hazing you to a place where you are given the space to foster your creative ideas… I’m gonna say this consolidation is probably a good thing if only because of the small chance that the workplace culture changes. In regards to the company, there may even finally be a litany of IP have a chance of seeing the light of day again!
Time will tell of course but I’d say all you need to do is read the timeline. The last decade has been nothing but awful actions from Blizzard leading up to the buyout, ranging from people doing multiple different boycotts against them for Blitzchang to their now parent company Activision just going full 1970. Microsoft will never be a golden pinnacle of perfection but they haven’t been fostering workplaces where people feel fear and have their freaking bodily fluids stolen.
I guess I’ll put it this way. Would you rather have the execs behind CoD and WoW or would you rather have the execs behind Halo and Starfield?
Both suck but one is clearly trying to allow space for heart to exist while having lots of skeletons and decomposing corpses in the closet while the other is whipping its junk out and rubbing it in your face while laughing about making skeletons… too much? lol
My main argument against the acquisition is that the morons behind Activision/Blizzard will get a ridiculous payout
These people should get a lifetime ban from executive positions, not a payout
I don’t see this as a bad thing but it’s also not a great thing. It’s like watching one village-crushing giant team up with another village-crushing giant because one of the giants isn’t crushing enough villages to be healthy. So they will now crush villages together in hopes both can eat a lot better.
It’s like aww, they found family… But also they’ll probably crush us at noon so there is that.
“Execs behind Starfield”
The same execs that bought the company already half way through development of Starfield, and rather than delivering anything new or of value, only wanted to make sure it was extinguished on other systems?
As for “execs behind Halo,” the less said the better. I’ve never seen a series driven so hard into the ground.
It’s almost certainly a positive to see Bobby Kotick (boy do I struggle to maintain this site’s cardinal rule as far as he goes ) losing influence in the “AAA” games industry; but it’s not good to see MS buying every studio they can get hold of. Both these things can be true simultaneously.
My biggest concern with MS’s rampant acquisition spree is what happens when there’a an economic downturn (as already seems to be the near future); will those newly acquired studio be subject to the corporate euphemism that is dOWnSiZiNg? How many working on moderately niche titles will be out of a job and their work indefinitely shelved?
They will be anyway, Microsoft doesn’t know how to run studios. They have little to show for in the last 23 years.
I hope you’re similarly malicious about Sony’s exclusives too.
Well, ask me when Sony buys an entire publisher and makes all their future games exclusive.
When did Xbox last make a game Xbox exclusive?
I like the use of the ‘publisher’ qualifier so that there can’t be talk of the numerous studios Sony has acquired over the years that only produce games for Playstation.
Sony were reportedly in talks to purchase full exclusivity of Starfield, so can’t blame MS.
I don’t think that’s true. Microsoft was afraid of this happening but there was zero evidence it was going to.
It was one of the reasons why they bought zenimax, so there was clearly enough evidence for Microsoft to spend $8bil.
They don’t get credit for it. It wouldn’t have been a Sony game either.
Okay there… And before thay Sony was trying to lock Starfield away on their side so what’s your point? The current market is driven by exclusives thanks very much to Sony and Nintendo.
I would argue there’s a huge difference between, say, one year of timed exclusivity for one game, versus buying an entire publisher and making every single one of their future games exclusive.
On the flip side those who really dislike hardware locks requiring specific devices to run games would see a console only exclusive a bigger concern.
Since viewed from PCs it isn’t just a Microsoft game, but one that can be played on Linux with Proton and possibly MacOS with their game porting toolkit with various different hardware configurations as opposed to a locked down proprietary one.
Once Sony shows a much bigger effort to embrace open hardware options as opposed to trying to funnel people to their proprietary one with unknown status of future ports I will be less wary of their attempts at acquisitions. And well Nintendo never will.
That’s only because Microsoft has no taste and can’t figure out how to actually create an IP.
Forza. That’s it. They weren’t behind Fable, they weren’t behind gears of war, they weren’t behind halo. Microsoft has nothing to show here. Every developer they’ve bought in the past has turned out nothing special afterward, just sequels of diminishing quality.
To be clear, overall I don’t disagree that more consolidation is bad. It’s literally just this instance. Activision needs to die and be restructured.
Yeah, this is like watching two bad parents fight for custody of a child. Microsoft is ab-so-lutely going to limit the reach and quality of this game off their own system. They might fulfill the letter, but their intentions are clear.
lemmy needs an op indicator
It does (on the website – if you’re using an app, that’s on your app creator). OP simply hasn’t replied to any comments in the thread yet. Last I saw, kbin was missing the OP indicator, but that shouldn’t affect you on beehaw.
I’m seeing it from the browser, I’m from the beehaw instance, I didn’t see the op indicator, I saw it was by the username
Normally, I would not be happy about this, but this is the exception. Even as a Mac gamer (and please don’t at me - I have had decades of sass coming from the PC community. Let me enjoy my platform. I get what I need) this is a win. Activision was always poison for Blizzard. At the bare minimum, Microsoft will enforce corporate HR standards - may not be awesome standards, but it’s a lot better than Activision turning a blind eye. And it’s in Microsoft’s best interest to support native Mac development where it exists (and while I don’t see Blizzard ramping up their Mac dev team to previous (if meager) levels, I expect that the games I enjoy will continue to work fine on my machine, which is a modest ask.
I mean, if Microsoft bent over backwards to prop up Apple in those dark days (and you could have concussed me with a feather when Gates announced MS was investing in Apple IIRC on stage during an Apple keynote) they’ll support other platforms.
Should all gaming fall under several big umbrellas? No. But getting the Activision Board and C-suite out of the “day to day” of studio development can’t hurt.
From what I’ve heard, Blizzard’s C-suite and company culture was already poison before Activision. I’m not sure Microsoft will care about much more than getting a profit out of the deal.
So how long until Microsoft restricts all Activision or Blizzard games to being only on Xbox or PC?
im still waiting to play spider-man and god of war
Apples and oranges. Those were created as Playstation exclusives, not an existing property potentially made exclusive years after the fact. Decades later, Mario games are still almost entirely Nintendo-only. That’s the comparison for God of War, not Call of Duty.
It’s still an example of why some prefer Microsoft, since Sony and Nintendo are still very much in the business of pushing people towards using proprietary hardware. Even Linux and Mac users benefit from a game coming out to PC versus console only or a delayed PC release despite no native port with improvements in proton and Mac’s Game Porting tool.
Just as there are those who dislike Microsoft for its proprietary software and patterns of abuse of market dominance.
I understand your point but its odd that you picked 2 games that aren’t PlayStation exclusives lol. Theyre on pc