Really interesting read about the history of YouTube adblocking, how the new detection works, how uBO is responding, and how not to block the new popups.
Mine are super inconsistent now. Obviously I have uBO, but I can typically watch like 10-ish videos a day before the popups start, at which point I just turn on libredirect.
You can also get grayjay, which will also condense twitch, nebula, youtube, etc into one consistent feed without trackers or ads. Also it supports the down vote plug-in and 3rd party comment solutions so you can get even more from the app then you can with say revanced which is just the regular old YouTube app with patches.
Last time it stopped working for me I just needed to update revanced manager, make sure the patches were updated on the main screen, and re patch the recommended APK version which had increased. They’ve done a pretty good job at keeping up
So today, YouTube’s pop-ups rolled down to Views will be limited to one unless you remove your adblocker at which point the pop-ups ceased. (I was intentionally rolling them down). Have: Firefox, DDG Privacy Essentials, NoScript, uBlock Origin
Techs working to give me access: I love you guys! I really appreciate what you’re doing.
Fuck the hurtful comments, and do it to fight capitalism and enshittification.
That said, when I can no longer YouTube without ads, I will no longer YouTube, which also means no engagement on video forums. Useful, interesting rants is what I have to offer.
uBO team (2 people) should not be responding to questions on reddit or elsewhere. They should just update the filters and post a “extension updated, should work again now”.
In the end, Youtube will win if they want to win. Google can throw unconscionable amounts of money at their techs to fight the adblockers while the volunteers spend their attention and patience.
That is our win condition. To make it so costly for them that they bail on the idea. Because if we don’t, then it’s one step closer to their internet: locked down, hidden charges everywhere and content under their terms.
This isn’t just about ads, it’s about keeping information free.
The point is to make adblocking so tedious that only fairly tech literate people would do it. That cousin whose pc you set up and installed uBO on? They won’t figure out how to update the filters, they will just whitelist (or realistically just turn off uBO) or premium.
Basically nobody will actually abandon YT over this and those who do will be so low in numbers it is ~0 to YT.
I don’t think we should underestimate the savvy programmers out there, who are just as fed up with ads as the rest of us.
And at this point, most of the cousins who don’t know how to update their adblocker are already there. It’s a matter of time. YT won’t keep pouring money into this. Just long enough to the “balance the books.” When the ‘number of viewed ads’ start slowing down again and they’ve hit their max viewership, they’ll call off the hounds.
There’s a great video on this that was made when YouTube first started rolling this out called The Cobra Effect: Why Anti-Adblock Policies Could Hurt Revenue Instead, and one of the points mentioned in the video is the rising number of people who use an adblocker, and not specifically mentioned but shown in the video is a graphic from an article from 2015 which shows that just under 43% of people use an adblocker. That number will have obviously changed in the past 7 years, but if we just use 25% of viewers as an estimate, that’s 25% of all viewers on YouTube who may turn to more “malicious” forms of adblocking such as things like AdNaseum and ReVanced or sites that host YouTube videos without the ads, and tell others to do the same if they’re sick of ads. And even if they do give up and watch the ads, the science says that people who use adblockers are much less likely to click on an ad and make a purchase, which is bad for advertisers since they pay for the number of views an ad gets and their clickthrough rate would go down, making it more expensive and less profitable to do business with YouTube.
Well there’s a very realistic 3rd option where people get tired of the cat and mouse game and either suck it up and watch the ads or pony up for YouTube premium…?
Yeah. I don’t see the moderator leaving as a huge loss or anything because the fight against misinformation and noise in inglorious and full of people who refuse to help themselves. They have a life demanding their concern, and as far as I care, if they finally ripped the bandaid and went and focused on that life of theirs, then the world has become a better place.
Realistically there is an equation money lost by ad blockers vs money gained by making ad blocking harder (money in - dev cost)
unless its about sending a message.
Pretty sure there are still Methods to get free access to satellite TV channels (the paid encrypted ones, I’m aware that there are Free channels) the methods just changed from how it was done in the old days, nowadays you need internet to download the keys, which kind of defeats the purpose since you could just use a Free IPTV service on that same connection.
Also Satellite has fallen out of favor these days.
EDIT: as I wrote here, I am quite confident that my YT account has already been “rolled out” because of the many ads in the last 5–7 days. Before, I had 1 or 2 before some videos; now there are also pop-ups. I have made some experiments with VPNs (Mullvad) and browsers in several fresh VMs. uBOL works differently than the standard uBO and, from what I’ve seen, it seems to work fine. I’ll just stop repeating that.
This is wrong. If it’s working, it may be just because YT hasn’t rolled their adblock defeating code to you just yet. And other extensions may interfere with uBOL and cause it to stop working. Even there aren’t other extensions running, the built-in tracking protection in the browser can sometimes trip YT’s code. The uBO reddit post (written by the author of uBOL) points out that YT changes the relevant scripts twice a day, so even if you have a perfect setup, there are going to be windows of time where it doesn’t work.
IOW, you can’t just install another extension and make the problem go away. Your whole setup matters.
Comments like these is literally the first thing the article warns against.
YouTube is doing this in a staggered and flaky rollout. Seeing the videos fine as an anecdote is no indication of anything. The only people who can claim a method works are those who have gained access to affected accounts, know how they’re affected, and have issued a fix.
I didn’t pay much attention about the warning in the article, you’re right. 😅
I’ll edit the post since I’ve been too concise, and I have a lot of negative downvotes.
I am quite confident that my YT account has already been “rolled out” because of the many ads in the last 5–7 days. Before, I had 1 or 2 before some videos; now there are also pop-ups. I have made some experiments with VPNs (Mullvad) and browsers in several fresh VMs.
uBOL works differently than the standard uBO and, from what I’ve seen, it seems to work fine. I’ll just stop repeating that.
We need an economic system change. We should go beyond the data economy and find new sustainable ways to develop software and platforms and social networks. uBO won’t win alone vs Google, unless they stop challenging it over technology
STOP BLOCKING SPONSORS. LET THE SMALL CREATOR EARN THE LITTLE THAT THEY DO FROM AD REVENUE YOU THIEVES. FUCK THE PIRATES WITH A FLAMETHROWER UP THE ASS.
They get ad revenue from the majority, and we still give them algorithm. I’m not taking time out of my day to tip someone for a service I haven’t even received yet.
Up until last week I’ve had friends (who also use uBlock Origin, same country) kind of sequentially complaining for about a month about having the videos blocked. For me personally it has been working fine until then, but Friday I got the popup. Today the popup is gone however I get ads but they don’t play video, only sound.
YouTube isn’t rolling out the anti-adblock to everyone. It seems to depend on things like your account, browser, and IP address. And if you’re not logged in or you’re in a private window, you’re safe. As a result, there are a bunch of people saying, “I use XYZ and I haven’t seen an anti-adblock popup yet,” unknowingly spreading misinformation.
What I see with this is that Google might eventually lose more with this new policies than just leaving things as they were. Lets be real, if this shit show continues and they don’t drop it as it becomes increasingly difficult to watch without ads people will start looking for alternative frontends such as Piped or Invidious and that will hinder their ability to harvest data and force ads. What’s the next step Google? DRM protected media?
absolutely, the only draw for content creators is the money they can make on youtube, which means people intersted in making money are more likely to use it and their content is obviously biased towards profit building. Any other platform can easily recreate a sane profit sharing program for creators, eventually it might become youtube, but in the meantime we can all enjoy it.
Only about 20% or so of users on YouTube use AdBlock. A frighteningly large percentage of the population is absolutely fine with being bombarded with ads - after all, 80% of the stuff we consume daily is ad financed and that money has to come from somewhere.
Maybe I’m looking into this too far, but I think if someone’s happy to have things the way they like them (ads, Chrome, etc.) and clearly doesn’t want to elaborate on it, they have every right to not elaborate further.
Let them find it their own way. Or maybe they won’t, but it’s their choice to make.
I respectfully disagree. Based on what you’ve said, it sounds like you’ve asked your friend multiple times to use something else, and there’s a chance they’re trying to be respectful to you by politely declining to hear more suggestions.
I’ve been on both ends of this, I’ve been pushed to look at games I could’ve been interested in but just didn’t feel like giving a novel back to my friend as to why I’m not going to buy it, and I’ve tried to push friends onto Linux and that ultimately resulted in them getting pissed off with me.
It took me a while to realize, there is no wrong operating system to use, there is no wrong social platform to use. People are willing to try new things, but at their own pace and if they can see that there’s an easy transition, but it’s more than that.
I used to think the more people I get onto Linux, the more I’m doing my part for the market share and in turn the software gets better for me and for them, but what I failed to realize is that I was no different to a Jehovah’s Witness, and I certainly came off as annoying as them to my friends. I don’t care what they use now, but if they’re ever interested in help on something that I’d love for them to use, I gladly help them and answer any questions they have, and so far, that’s worked better anyway.
I just fear that you’re going down the same path I did. I fear your friend isn’t copping out of wanting ads, Chrome, iOS, etc. They just want to avoid a confrontation with you.
It really bothers me that you’ve somehow interpreted and asserted a relationship with my friend that you have no way of knowing.
But I will entertain your naive ignorance for a moment. This friend that I’m talking about, we’ve been friends for over 20 years he gives me as much crap as I give him and our relationship is better for it.
I have literally told him that he’s acting like an idiot for using these things that are actively monitoring everything that he does. His privacy is being systematically invaded and he doesn’t care.
The reason he doesn’t care is because he likes the stuff that he uses because it’s fast and he claims there’s little lag. Personally I think this is nothing more than an excuse for being lazy by not going through the steps of setting up his software so it won’t be invading his privacy (as much).
At no point did I pressure him to change or attempt to persuade him to get an Android or to use Linux or anything else he is perfectly free to use whatever he feels is comfortable.
Nevertheless it’s just a cop out he is acting stupid by using all of this stuff that infiltrates his privacy.
It’s okay to be accepting of people and to be their friend and to also call them on their bullshit. If their feelings are hurt and it strains the relationship then its probably not a good friendship.
‘I don’t care’ is the refrain of someone who doesn’t know how to safeguard his digital interests. Easier to pretend it doesn’t matter than admit to wanting to hit land, but are adrift at sea with no bearings or tools. It’s not entirely your friend’s fault either. Education systems have so much ground to catch up.
People will not leave Youtube. They got too many videos. I believe they will just find some proxy solutions or similar.
Using anything else will for the author just result in they get paid less.
But the hurtful comments leave a bigger mark than the good ones
As a volunteer for a charity, I feel this so much. I work incredibly hard to help people, I get paid nothing for my time. The entitlement and rude demands burns me out way faster. Especially when people seem to put far more effort into complaining and being rude than they do thanking me or showing appreciation for what we do.
You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: !piracy@lemmy.dbzer0.com
⚓ Dedicated to the discussion of digital piracy, including ethical problems and legal advancements.
Mine are super inconsistent now. Obviously I have uBO, but I can typically watch like 10-ish videos a day before the popups start, at which point I just turn on libredirect.
It’s 8 o’clock and this website has no dark mode. No thanks.
Pretty sure Lemmy does have a dark mode.
Hey clueless_stoner, I was referring to the link that this post goes to.
lol I didn’t realize it because my Dark Reader works flawlessly (Firefox, dunno Chrome)
which website, Lemmy?
If you are a firefox user you can press F9 and it opens in the reader view
I’m not at my keyboard
if theres one thing im determined to do, its to never voluntarily see a youtube ad ever. praise ublock and revanced.
Wait you got revanced working again? I couldn’t get it to work for my android phone since the last purge less than a year ago.
You can also get grayjay, which will also condense twitch, nebula, youtube, etc into one consistent feed without trackers or ads. Also it supports the down vote plug-in and 3rd party comment solutions so you can get even more from the app then you can with say revanced which is just the regular old YouTube app with patches.
Last time it stopped working for me I just needed to update revanced manager, make sure the patches were updated on the main screen, and re patch the recommended APK version which had increased. They’ve done a pretty good job at keeping up
Are you thinking of Vanced? Revanced has been steady ever since I switched almost a year ago.
Yeah I am thinking vanced. I think I struggled with getting revanced to work
It was a bit rough in the beginning I admit. I’d recommend giving it another try.
You can look up this thread that has an updated tutorial.
https://www.reddit.com/r/revancedapp/comments/xlcny9/revanced_manager_guide_for_dummies/
Very easy to follow and should get you going.
Revanced has never stopped working for me. Make sure you update your app.
Indeed. The uBO team are saints. Is a shame some are only recognised after leaving
So today, YouTube’s pop-ups rolled down to Views will be limited to one unless you remove your adblocker at which point the pop-ups ceased. (I was intentionally rolling them down). Have: Firefox, DDG Privacy Essentials, NoScript, uBlock Origin
Techs working to give me access: I love you guys! I really appreciate what you’re doing.
Fuck the hurtful comments, and do it to fight capitalism and enshittification.
That said, when I can no longer YouTube without ads, I will no longer YouTube, which also means no engagement on video forums. Useful, interesting rants is what I have to offer.
When the time comes that YouTube wins. It is also the time they loose. Personally i wouldnt use Youtube at all without adblock.
heh, youtube could do some fake accounts and spam them with help requests
This was really interesting. I’ve been looking for a slightly more technical explanation for how this arms race works under the hood.
uBO team (2 people) should not be responding to questions on reddit or elsewhere. They should just update the filters and post a “extension updated, should work again now”.
In the end, Youtube will win if they want to win. Google can throw unconscionable amounts of money at their techs to fight the adblockers while the volunteers spend their attention and patience.
The question is ‘Do they want to keep throwing money at techs in the hope of forcing people to watch their ads?’
At best, people will keep finding ways to get around the ads and YT will have wasted a ton of money on nothing.
At worst, a bunch of people will abandon YT all together. And YT will have wasted a ton of money getting rid of them.
Both options seem self-defeating and wasteful.
That is our win condition. To make it so costly for them that they bail on the idea. Because if we don’t, then it’s one step closer to their internet: locked down, hidden charges everywhere and content under their terms.
This isn’t just about ads, it’s about keeping information free.
The point is to make adblocking so tedious that only fairly tech literate people would do it. That cousin whose pc you set up and installed uBO on? They won’t figure out how to update the filters, they will just whitelist (or realistically just turn off uBO) or premium.
Basically nobody will actually abandon YT over this and those who do will be so low in numbers it is ~0 to YT.
I don’t think we should underestimate the savvy programmers out there, who are just as fed up with ads as the rest of us.
And at this point, most of the cousins who don’t know how to update their adblocker are already there. It’s a matter of time. YT won’t keep pouring money into this. Just long enough to the “balance the books.” When the ‘number of viewed ads’ start slowing down again and they’ve hit their max viewership, they’ll call off the hounds.
you can’t imagine how many programmers out there are living their life without adblocks. Even before this last month’s shitshow
And I think you are overestimating how many savvy people bother with blocking ads.
I’ll make a wild assumption and say that the people that made the adblockers might also be using them.
i’d get premium if they didnt make it artificially more expensive by bundling other stuff with it, so adblock it is
Plus, it’s likely to evolve into a “less ads” deal eventually.
The one constant is that there’s never enough money to satisfy corporate needs.
There’s a great video on this that was made when YouTube first started rolling this out called The Cobra Effect: Why Anti-Adblock Policies Could Hurt Revenue Instead, and one of the points mentioned in the video is the rising number of people who use an adblocker, and not specifically mentioned but shown in the video is a graphic from an article from 2015 which shows that just under 43% of people use an adblocker. That number will have obviously changed in the past 7 years, but if we just use 25% of viewers as an estimate, that’s 25% of all viewers on YouTube who may turn to more “malicious” forms of adblocking such as things like AdNaseum and ReVanced or sites that host YouTube videos without the ads, and tell others to do the same if they’re sick of ads. And even if they do give up and watch the ads, the science says that people who use adblockers are much less likely to click on an ad and make a purchase, which is bad for advertisers since they pay for the number of views an ad gets and their clickthrough rate would go down, making it more expensive and less profitable to do business with YouTube.
https://www.youtube.com/watch?v=gIHi9yH6UB0
Well there’s a very realistic 3rd option where people get tired of the cat and mouse game and either suck it up and watch the ads or pony up for YouTube premium…?
Most people do. But it’s not enough.
Even if all their users payed, it wouldn’t be enough.
Only so far, false positives scare potential customers away.
Yeah. I don’t see the moderator leaving as a huge loss or anything because the fight against misinformation and noise in inglorious and full of people who refuse to help themselves. They have a life demanding their concern, and as far as I care, if they finally ripped the bandaid and went and focused on that life of theirs, then the world has become a better place.
Realistically there is an equation money lost by ad blockers vs money gained by making ad blocking harder (money in - dev cost) unless its about sending a message.
Money or no money, whatever is made can be unmade.
Sure but doesn’t mean it well be. satellite hacking was killed.
Pretty sure there are still Methods to get free access to satellite TV channels (the paid encrypted ones, I’m aware that there are Free channels) the methods just changed from how it was done in the old days, nowadays you need internet to download the keys, which kind of defeats the purpose since you could just use a Free IPTV service on that same connection.
Also Satellite has fallen out of favor these days.
uBlock Origin Lite works just fine.
EDIT: as I wrote here, I am quite confident that my YT account has already been “rolled out” because of the many ads in the last 5–7 days. Before, I had 1 or 2 before some videos; now there are also pop-ups. I have made some experiments with VPNs (Mullvad) and browsers in several fresh VMs. uBOL works differently than the standard uBO and, from what I’ve seen, it seems to work fine. I’ll just stop repeating that.
This is wrong. If it’s working, it may be just because YT hasn’t rolled their adblock defeating code to you just yet. And other extensions may interfere with uBOL and cause it to stop working. Even there aren’t other extensions running, the built-in tracking protection in the browser can sometimes trip YT’s code. The uBO reddit post (written by the author of uBOL) points out that YT changes the relevant scripts twice a day, so even if you have a perfect setup, there are going to be windows of time where it doesn’t work.
IOW, you can’t just install another extension and make the problem go away. Your whole setup matters.
New macOS Sonoma VM, brand new Firefox installation with just uBOL (not uBO). YouTube does not show any ads. ISP dns and no pi-hole or others.
Comments like these is literally the first thing the article warns against.
YouTube is doing this in a staggered and flaky rollout. Seeing the videos fine as an anecdote is no indication of anything. The only people who can claim a method works are those who have gained access to affected accounts, know how they’re affected, and have issued a fix.
I didn’t pay much attention about the warning in the article, you’re right. 😅 I’ll edit the post since I’ve been too concise, and I have a lot of negative downvotes. I am quite confident that my YT account has already been “rolled out” because of the many ads in the last 5–7 days. Before, I had 1 or 2 before some videos; now there are also pop-ups. I have made some experiments with VPNs (Mullvad) and browsers in several fresh VMs. uBOL works differently than the standard uBO and, from what I’ve seen, it seems to work fine. I’ll just stop repeating that.
deleted by creator
We need an economic system change. We should go beyond the data economy and find new sustainable ways to develop software and platforms and social networks. uBO won’t win alone vs Google, unless they stop challenging it over technology
STOP BLOCKING SPONSORS. LET THE SMALL CREATOR EARN THE LITTLE THAT THEY DO FROM AD REVENUE YOU THIEVES. FUCK THE PIRATES WITH A FLAMETHROWER UP THE ASS.
You reek of failure and ignorance
no, I don’t think I will. Sponsor block is a must.
NO
Ignoring content I don’t want to consume is not piracy. What shit logic led you to believe that?
YOU ARE STEALING THEIR AD REVENUE
it’s okay to waste some of your time so that they haven’t wasted theirs making the ad read in the first place you selfish twats.
My guy… You need to take a break from the internet
They get ad revenue from the majority, and we still give them algorithm. I’m not taking time out of my day to tip someone for a service I haven’t even received yet.
Has being angry gotten you the outcomes you wanted?
If you want to help people, give them better default options
Here is my experience with it.
Up until last week I’ve had friends (who also use uBlock Origin, same country) kind of sequentially complaining for about a month about having the videos blocked. For me personally it has been working fine until then, but Friday I got the popup. Today the popup is gone however I get ads but they don’t play video, only sound.
What I see with this is that Google might eventually lose more with this new policies than just leaving things as they were. Lets be real, if this shit show continues and they don’t drop it as it becomes increasingly difficult to watch without ads people will start looking for alternative frontends such as Piped or Invidious and that will hinder their ability to harvest data and force ads. What’s the next step Google? DRM protected media?
Just in case you weren’t aware, updating your block lists in uBlock Origin should fix this problem. It’s worked for me, at any rate.
That’s what I did today, popup is gone however I get ads but they don’t play video, only sound.
they could just block the alternative frontends. Then we’d need an alternative platform.
You don’t necessarily need DRM to break alternative frontends.
Yes but it might end there. Google can and will eventually push for DRM, after all they’re the ones making the web has DRM…
absolutely, the only draw for content creators is the money they can make on youtube, which means people intersted in making money are more likely to use it and their content is obviously biased towards profit building. Any other platform can easily recreate a sane profit sharing program for creators, eventually it might become youtube, but in the meantime we can all enjoy it.
Only about 20% or so of users on YouTube use AdBlock. A frighteningly large percentage of the population is absolutely fine with being bombarded with ads - after all, 80% of the stuff we consume daily is ad financed and that money has to come from somewhere.
I have a friend that just refuses to use anything but chrome, refuses to use any kind of adblock and will only use an iPhone.
I don’t get it. I’ve asked him to explain but he just keeps saying “it’s personal preference” which is such a massive copout.
Maybe I’m looking into this too far, but I think if someone’s happy to have things the way they like them (ads, Chrome, etc.) and clearly doesn’t want to elaborate on it, they have every right to not elaborate further.
Let them find it their own way. Or maybe they won’t, but it’s their choice to make.
I mean… Ya. I fully agree. But that doesn’t change the fact that it’s a copout.
I respectfully disagree. Based on what you’ve said, it sounds like you’ve asked your friend multiple times to use something else, and there’s a chance they’re trying to be respectful to you by politely declining to hear more suggestions.
I’ve been on both ends of this, I’ve been pushed to look at games I could’ve been interested in but just didn’t feel like giving a novel back to my friend as to why I’m not going to buy it, and I’ve tried to push friends onto Linux and that ultimately resulted in them getting pissed off with me.
It took me a while to realize, there is no wrong operating system to use, there is no wrong social platform to use. People are willing to try new things, but at their own pace and if they can see that there’s an easy transition, but it’s more than that.
I used to think the more people I get onto Linux, the more I’m doing my part for the market share and in turn the software gets better for me and for them, but what I failed to realize is that I was no different to a Jehovah’s Witness, and I certainly came off as annoying as them to my friends. I don’t care what they use now, but if they’re ever interested in help on something that I’d love for them to use, I gladly help them and answer any questions they have, and so far, that’s worked better anyway.
I just fear that you’re going down the same path I did. I fear your friend isn’t copping out of wanting ads, Chrome, iOS, etc. They just want to avoid a confrontation with you.
Wow.
It really bothers me that you’ve somehow interpreted and asserted a relationship with my friend that you have no way of knowing.
But I will entertain your naive ignorance for a moment. This friend that I’m talking about, we’ve been friends for over 20 years he gives me as much crap as I give him and our relationship is better for it.
I have literally told him that he’s acting like an idiot for using these things that are actively monitoring everything that he does. His privacy is being systematically invaded and he doesn’t care.
The reason he doesn’t care is because he likes the stuff that he uses because it’s fast and he claims there’s little lag. Personally I think this is nothing more than an excuse for being lazy by not going through the steps of setting up his software so it won’t be invading his privacy (as much).
At no point did I pressure him to change or attempt to persuade him to get an Android or to use Linux or anything else he is perfectly free to use whatever he feels is comfortable.
Nevertheless it’s just a cop out he is acting stupid by using all of this stuff that infiltrates his privacy.
It’s okay to be accepting of people and to be their friend and to also call them on their bullshit. If their feelings are hurt and it strains the relationship then its probably not a good friendship.
‘I don’t care’ is the refrain of someone who doesn’t know how to safeguard his digital interests. Easier to pretend it doesn’t matter than admit to wanting to hit land, but are adrift at sea with no bearings or tools. It’s not entirely your friend’s fault either. Education systems have so much ground to catch up.
People will not leave Youtube. They got too many videos. I believe they will just find some proxy solutions or similar. Using anything else will for the author just result in they get paid less.
that’s exactly what he just said.
As a volunteer for a charity, I feel this so much. I work incredibly hard to help people, I get paid nothing for my time. The entitlement and rude demands burns me out way faster. Especially when people seem to put far more effort into complaining and being rude than they do thanking me or showing appreciation for what we do.
Thank you for the charity work you do. I appreciate it.
I don’t know what you do exactly, but I appreciate every single volunteer and the work they put in to make everyone’s life better
This is YouTube’s ultimate goal. They don’t need to make it impossible to block ads, just more trouble than it’s worth for most people.
Fine with me, as long as I personally don’t have to look at ads.