Exclusive Data: Twitter Is Shrinking Under Elon Musk
www.bigtechnology.com
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Twitter's lost 13% of its daily app users and its rebrand has failed. But those remaining on still engaged, according to new data from Apptopia. Threads, meanwhile, is a nonfactor.

The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

unix_joe
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151Y

13% is low, but I guess this shows how resistant to change people are. It’s better to establish a new market (or the first to become popular in a young market) than to try and come along with something disruptive in a mature market.

Well, 13% of daily users is pretty much if 50% are trolls and bots. 🤣

I think it’s embarrassing how low that number is. If there are alien civilizations out there, I think humans would be at the bottom of the barrel intelligence wise.

It is probably like 50% of the users, the other 74% are bots that are still on the platform. lol

nik0
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He should start charging the users to make up for the loss ;) (praying and hoping this damn site dies soon)

Only 13%?? With everything he’s going through, it seems very little to me. I think that the turning point would be top-level institutions and politicians changing Mastodon, I think that as long as that does not happen Twitter will still be relevant unfortunately

That’s just the 13% who have stopped using it daily I imagine, who were already probably super addicted to it.

Not sure if weekly/monthly users dropping out would be included in that tally. Also it says nothing about activity time from the daily users. It’s possible the users that stuck around may not be using it as much i.e. 1-2 tweets or comments a day now vs 10-20 before.

That’s just the 13% who have stopped using it daily I imagine, who were already probably super addicted to it.

It’s the opposite. As per the article, daily users remained consistent while monthly users saw the 13% drop.

13% may not sound like a lot, but it includes almost all of the 10% who weren’t complete idiots.

So I guess you’re still using it?

@gyrfalcon@beehaw.org
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341Y

Hey, this comment reads like you’re just dunking on another user. If that is not what you meant to do, please try to communicate more clearly, and if that is what you meant to do, please refrain while commenting on Beehaw in order to be(e) nice. Thanks!

Considering they said almost all, that’s not the gotcha you think it is.

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possibly a cat
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deleted by creator

Kayn
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161Y

it is literally how I connect with my niche community on there

And that’s why it’s only 13%

And he’s not alone.

I’m on tech Twitter and trying to switch to Mastodon. Unfortunately, the latest news and top content are still on Twitter and I don’t want to be missing out on either of those.

@nix@midwest.social
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A real transition will happen in bursts. I’d love to see stats by interest categories, because I suspect what happens is enough prominent people in some community move at to bring the rest with them, but until that happens there’s no budge.

@Four_lights77@lemm.ee
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301Y

I don’t think Twitter and Reddit are going to die quickly. They have user bases that they can monetize and bots to flood content. They were shitty enough that enough of left and gave a nice boost to federated platforms. That boost will grow every time those legacy platforms alienate their users by treating them badly. Like windows and Linux.

Amju Wolf
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101Y

It might never truly “die”, but losing 10%+ of active users is massive. Twitter got decimated. Literally.

First time I have seen accurate use of decimate and literally together (not a language prescrivist, just find this funny.)

@sculd@beehaw.org
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11Y

Even Digg is still running!

Funnily enough twitter just suddenly got much worse like a couple days ago for me, only pushing blue-check accounts so I might just finally stop using it

You hypothetically showed them.

I will not call twitter “x” till the day I die

@sculd@beehaw.org
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41Y

Agreed. It will be Twitter for me till it die.

It’s only ever “the website formerly know as Twitter” to me.

One of my current favorite alternative is, “X, the web app you access at twitter.com”, though given the logo that they chose I’m tempted to start referring to them as X11.

Elon must have spent so much on x.com yet it still redirects to the primary URL twitter.com

@Honytawk@lemmy.zip
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Probably because if he changed that, then the whole site would break.

And he fired all the people with the experience to make it work again.

nickwitha_k (he/him)
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I like Xitter, pronounced like xi- in Mandarin Chinese.

For those who want to know, that makes Xitter sound like halfway between Sitter and Shitter.

As an English speaker you can try to make that sound by saying the Y in YEET and paying close attention to how exactly your tongue is positioned and where in your mouth the air is being constricted. Then try to position your tongue as if you want to say “yeet” or “yes” again, but make an S sound at exactly the same constriction point where you made the Y sound before. If you’re successful, it should sound like a hybrid between S and SH to your English ears.

That’s how I make it anyway, actual Mandarin speakers might find issue with my explanation.

nickwitha_k (he/him)
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Exactly what I go for. My Mandarin is pretty awful, however.

@blindbunny@lemmy.ml
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21Y

I’ve taken to calling it “xitter”

4dpuzzle
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21Y

Somehow, that reminds me of a snowflake dictator who gets annoyed by a cartoon bear and whom the WHO is very afraid of.

I am 100% off social media now. Was never a big fan of Twitter but I’m definitely not paying for it. Zuckbook has been deleted for a decade. When Reddit disabled 3rd party apps, that was the last time I used Reddit.

I miss some of the timely news on specific topics but otherwise nothing’s lost.

You can subscribe to news or to Lemmy topics via RSS, you don’t need an account unless you want to reply/comment/post. RSS allows you to subscribe on topic you actually like or want and ignore other stuff. Not having an account can help to be more productive and spend less time talking with others. I have not even a Google account so I can’t neither like or comment on youtube videos or other places that needs an account and I’m totally okay. My only social accounts are this and a Mastodon user I don’t use anymore as RSS is actually how I want to get the news or people opinions/posts.

RSS allows you to subscribe on topic you actually like or want and ignore other stuff.

subscription on lemmy allows you the exact same thing. i don’t see how scrolling through your rss reader should be any different from scrolling through the lemmy app.

Pollen Pirate
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Because RSS works with an app that manages more RSS from others sites with different configurations you can set plus some filters you can do to that RSS list. So for me, the RSS app gives me more control on what I have read or not from not only Lemmy news (plus some filters I do, a pre-prosessing after fetching the RSS list using Javascript code). And you don’t even need a Lemmy account for that.

So what’s the consensus here? Does social media not include things where people use usernames, or do Reddit and maybe even Lemmy count?

I view the term “social media” as a continuum and not a box. There are degrees of “social media” with the extreme being sites built around using people’s “real-life” identities.

Well, social media has a definition. It is any media that allows you to be social. No matter if it is anonymous or not.

i am afraid that consensus among general population increasingly is “words mean exactly what you want them to mean at any given moment”. welcome to post-factual age.

Nah, language has always been in flux. We’re not going to become babbling morons any time soon. I mean, we even have writing now so we can save up a definition to adopt or reject later; that’s fairly new in human history.

What is a bit different is that we have to talk about a lot of things that didn’t exist a generation ago, but that’s only a matter of quantity. Every branch of the Indo-European language family adopted it’s own term for iron when it arrived, for example, so I’m sure we’ll settle on some sort of consistent English terminology for different kinds of platforms. We’re just not there yet, as the replies I got show.

yeah, no.

the person who wrote “look at me, i am so cool, i am not using social networks” on a social network didn’t do that because they would be confused by new technology that didn’t exist generation ago, they did that because it worked for narrative they tried to present. and unfortunately it is more and more common and it is not a problem related to technology, just look at any political discussion.

so while what you said is true, it is not very relevant to the discussed problem.

Reddit and Lemmy are definitely social media. A subreddit or Lemmy community is effectively the same idea as a Facebook group, just with pseudonyms.

The quantifiably different thing about lemmy is nobody is trying to trap you in a skinner box.

I mean it kind of ends up being a Skinner box anyway just because of the loop of scrolling, seeing a post, looking at it and repeating. But I agree nobody is actively trying to trap you in one.

snowe
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11Y

Social media has always excluded forum like sites. It most definitely does not include anonymous sites. Social media has a strict definition about having connections to people, none of which Reddit nor lemmy has. Reddit technically added followers, but you cannot see nor interact with them, that’s not social media, that’s an email list. If lemmy is social media then so is every single comment section on every news site ever.

@dan@upvote.au
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Social media has always excluded forum like sites.

So are you saying that Facebook Groups aren’t social media either? That’s a forum like site. Tumblr isn’t social media either?

This is Merriam-Webster’s definition of social media:

forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)

This is Cambridge’s:

websites and computer programs that allow people to communicate and share information on the internet using a computer or cell phone

Lemmy and Reddit both fall under these definitions.

Reddit technically added followers, but you cannot see nor interact with them,

Not sure what you mean by this… Reddit has had chats and PMs for a long time.

It most definitely does not include anonymous sites

Neither Lemmy nor Reddit are anonymous. They’re pseudonymous. Something like 4chan where you don’t even need an account is anonymous.

snowe
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11Y

So are you saying that Facebook Groups aren’t social media either? That’s a forum like site. Tumblr isn’t social media either?

Correct, facebook groups is not facebook. It’s forum software hosted at the same url as facebook. Same as Facebook Marketplace. Marketplace is not facebook. It’s craigslist. It just happens to be hosted at the same url as facebook. Just like StackOverflow Chat is not question and answer software even though it’s literally hosted at the same url. Just like your phone is not social media even though you both create communities on it and communicate with people on it. If you don’t understand how servers work behind the scenes then maybe that doesn’t make a lot of sense to you, but a url is nothing more than a sign to put on the front of your building. You can then teleport the user to anywhere else in the universe and it can have absolutely nothing to do with the original location at all. This is the framework of the internet.

Lemmy and Reddit both fall under these definitions.

literally every single website on the entire planet meet those definitions.

Not sure what you mean by this… Reddit has had chats and PMs for a long time.

You cannot interact with your followers. I didn’t say anything about communicating with individuals that you see around the site. You have no way to know who your followers are you have no way to message your followers. You have no way to interact with your followers. Reddit is a forum software, exactly like every forum software before it.

Neither Lemmy nor Reddit are anonymous. They’re pseudonymous. Something like 4chan where you don’t even need an account is anonymous.

accounts have nothing to do with anonymity, maybe you’re using some layperson’s version of anonymity, but anonymous means it does not require real information. reddit and lemmy are anonymous.

literally every single website on the entire planet meet those definitions.

Complain to the dictionaries about it, then :) for now I’m sticking with the dictionary definitions.

but anonymous means it does not require real information

Every post you make on Reddit or Lemmy is tied to your username. There’s only one snowe@programming.dev and every post under that username is made by you. That’s why it’s pseudonomous, not anonymous - it forms an identity for you.

An anonymous system would have no way to tell that your posts are by the same person. See something like 4chan. You could post a comment or thread under the name “snowe”, but it’s anonymous because anyone can do that. There’s no way to connect your posts together.

I should have said with the exception of Lemmy. Not sure I’m getting enough value to continue using it either honestly.

snowe
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11Y

Social media has always excluded forum like sites. It most definitely does not include anonymous sites. Social media has a strict definition about having connections to people, none of which Reddit nor lemmy has. Reddit technically added followers, but you cannot see nor interact with them, that’s not social media, that’s an email list. If lemmy is social media then so are every single comment section on every news site ever.

Social media has always excluded forum like sites. Social media has a strict definition

social media has never excluded anything. it wouldn’t even be possible, and that is because there is no supreme authority that could issue some strict definition that would be legally binding for everyone 😆

snowe
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11Y

social media didn’t come about until after the advent of facebook so yes, by definition it excludes anything before then. Forum software existed for decades at that point. At no point in time has forum software ever been included in anyone’s social media definition, except it seems like you.

@14th_cylon@lemm.ee
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Social media has a strict definition social media didn’t come about until after the advent of facebook so yes, by definition it excludes anything before then.

of course, sweetie. and just out of curiosity, what strict definition from some respectable authority other than you are you working with? 😂


social media, n. Websites and applications which enable users to create and share content or to participate in social networking.


social media, noun : forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)



long story short, social media is more than facebook.

social media didn’t come about until after the advent of facebook so yes, by definition it excludes anything before then. Forum software existed for decades at that point.

yes, they did. decades before facebook. you just said that. what you probably wanted to say is that the term didn’t come out until… well here is the news for you. the term usually comes after the phenomenon it is describing, not the other way around. it doesn’t work like “hey guys, i have cool term - social media - now we just have to invent some” 🤣

anyone’s social media definition, except it seems like you

nice projection there. have fun.

Umm… Only 13%?

I thought it would have been more…

Actually it makes sense. Look around and check how many people actually take action even if it’s inconvenient. Almost no one. For example Amazon and Uber are bad for society in ways that most people understand and are aware of (monopoly, gig economy, killing small businesses, exploiting workers) but what % of society actively avoid them? 5%? Less? So a lot of people will complain that Twitter under Elon is big source of hate speech and misinformation but vast majority will not do anything about it. Probably 5% left for this reason and the rest got annoyed with technical glitches and other changes. Most sheeple will keep visiting.

You had me until the “sheeple” thing.

How do you call people that do whatever everyone is doing without thinking about the consequences?

Idiots.

Amazon is a tough one. Definitely a ton of problems but online shopping in general is very useful for a lot of people. Demanding proper treatment of workers and supporting smaller businesses instead of feeding the monopoly is important and a good start. Giving up Amazon/online shopping would mean having much less access to products for a lot of people. Online shopping displaced catalog shopping, which has been around since Sears catalog days, and is unlikely to go away.

There’s plenty of other online shops. I avoid amazon and can get 99% of products from other stores. I would survive without getting the other 1%. People use amazon to save 15 minutes it would take them to find stuff in other places. They know the real cost of those 15 minutes saved but they don’t care.

I think you’re understating what Amazon adds to the online shopping experience. It’s not simply a matter of lazily saving a few minutes. But as long as you’re not arguing against online shopping altogether, which your original comment might suggest, I’m inclined to agree that not feeding the monopoly is probably the right thing to do. Of course, similar things could be said for any number of large corporations (Verizon, Comcast, Home Depot to name just a few). Is it people blatantly not caring or something more complex and insidious?

Well, the question for me is how many active contributors have left. If those who leave are lurkers, it doesn’t really matter. If those who leave are mostly creators, that’s a serious problem for the platform.

Well, the question for me is how many active contributors have left. If those who leave are lurkers, it doesn’t really matter. If those who leave are mostly creators, that’s a serious problem for the platform.

The increase in the number of bots made up for the rest. The “pay a small fee to get an I’m definitely human sticker” scheme was really popular in the misinformation community.

Good point…

In related news, Twitter is up to 80% nazi billionaire despot disinformation bots now. Congratulations!

Cyrus Draegur
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781Y

mastodon finally clicked for me and i don’t miss twitter at all. sometimes i accidentally load twitter out of force of habit, but immediately recognize how much it sucks now and close it again. Likewise, reddit’s dead to me too now. i’m finally starting to feel like decentralized federated social media systems might actually work out.

@1984@lemmy.today
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What is reddit? That shit site with psycho owners who want to go public because they are convinced they are successful, despite not being able to make any money and alienating their moderators and userbase? Lols.

Cyrus Draegur
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231Y

i started reading your reply in the voice of Dracula from the intro to Symphony of the Night XD

“WHAT is REDDIT 🍷💫💥 but a MISERABLE pile of SHITPOSTS!”

The 'net ill-needs a failure such as him.

His terms of service are as empty as his revenues!

all this to say, yeah fam 100% totally agree

Out of curiosity, can I ask what it was that made mastodon click?

I had two or three goes before realising that choosing the right instance can give you an engaging “local” feed. That seems dramatically less important on lemmy though.

Cyrus Draegur
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31Y

i’m not so sure it was even my local feed that got me feeling like i belonged, really; more that I started reflexively defaulting to the federated feed and found it to be much more lively. Perhaps it was actually the changes brought on by time. Perhaps it was because twitter is rotting like a forgotten corpse in a warm, damp room and all the smart people who actually give a shit finally all started to say “fuck this” and enough of a critical mass has finally accumulated in federated services for them to affect its overall feel. I definitely see content from technically minded, creative, motivated people more on mastodon than i EVER did on twitter, but especially now. Twitter now is just … sad, and it reminds me that I have a better place that I’d enjoy visiting more.

Che Banana
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31Y

That is the same reason I still have Facebook. Although the content i post there comes from their other app IG, there isnt any political garbage on my IG feed to wade through so I still use that.

(i come here for my political garbage fix)

resurrexia
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21Y

Interestingly the Facebook algorithm works so well for me it never shows me irl people, or politicians. Only animals, art and news articles (mainly long form editorials from NYT).

ijeff
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191Y

A must have browser extension to avoid accidentally adding to their traffic volume: https://github.com/SimonBrazell/nitter-redirect

katy ✨
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71Y

you can use libredirect to include other backends too: https://libredirect.github.io/

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